New Confused.Com Study Shows BMW Is The World’s Most Photographed Car Brand

New Confused.Com Study Shows BMW Is The World’s Most Photographed Car Brand
B&T Magazine
Edited by B&T Magazine
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New research from Confused.com has analysed the number of photos on Instagram of the world’s most popular car brands, and compared this to estimated global sales figures, to reveal the number of photos shared on social media for every car sold.

This allowed researchers to give each car model a ‘Car Instagrammability’ score out of 1,000 to reveal the vehicles people love to show off online.

The research revealed that, with over 60,000,000 hashtags and an estimated 2,028,000 global sales, BMW was the most photographed car brand in the world.

That’s the equivalent of 2,963 photos per car sold and a Car Instagrammability score of 296 out of 1,000 – making the German brand the make that drivers love to show off the most on Instagram.

Audi followed BMW in second position, claiming 28,179,228 hashtags on Instagram and almost 1,700,000 in estimated global sales, resulting in 1,665 photos online for each vehicle sold and an Instagrammability score of 166.

Mercedes, Subaru and Lexus made up the rest of the top five car brands with the most social media clout, each with a score of over 100 out of 1,000.

Three German brands made up the top three most photographed car makes (BMQ, Audi and Mercedes) and three Japanese brands also featured – Subaru (fourth), Lexus (fifth) and Honda (seventh).

Elon Musk’s electric vehicle brand Tesla was beaten by Dodge as the most photographed American car brands, but both made the top 10.

The only British brand to feature was Land Rover (eighth) and Volvo represented Sweden as the 10th most photographed car brand in the world.

The top 10 most Instagrammed car brands in the world

Rank

Car brands

Hashtag

No. of hashtags

Global sales data

Car Instagrammability Score (/1000)

1

BMW

#bmw

60,087,680

2,028,000

296

2

Audi

#audi

28,179,228

1,692,773

166

3

Mercedes

#mercedes

29,482,155

2,164,187

136

4

Subaru

#subaru

14,003,668

1,100,000

127

5

Lexus

#lexus

7,689,755

718,715

107

6

Dodge

#dodge

12,818,287

1,300,000

99

7

Honda

#honda

45,233,324

4,800,000

94

8

Land Rover

#landrover

5,456,054

579,000

94

9

Tesla

#tesla

4,600,000

497,000

93

10

Volvo

#volvo

5,998,487

705,452

85

 

The research also looked at the specific models that were taking Instagram by story and luxury German car manufacturer Audi landed itself in first place with the sleek Audi Q8 scoring 620 out of 1000. That means for every car sold, there are 620 photos of it posted to Instagram. In total, almost 225,000 photos of the Q8 have been shared on Instagram, and with just an estimated 36,157 cars sold, the research revealed it’s the most Instagrammed car in the world.  

In second place was the revered British manufacturer Land Rover, with its multi-award-winning Defender having 578 photos on Instagram for every car sold.

Following the Defender was the Range Rover Sport in third position and the Dodge Challenger in fourth place.

Audi dominated the top 20, with its models featuring five times in total. After the Q8, the Q3 was in seventh and the A7 is in eighth position. The Q7 came in at 12th and the TT landed 15th place.

BMW featured four times in the top 20 with the X4 in 13th place, the i3 in 16th, the X5 in 17th and the 6 series in 19th position.

The top 20 most Instagrammed car models in the world 

Rank

Car

Instagram Photographs

Global sales data

Insta car score (/1000)

1

Audi Q8

224,079

36,157

620

2

Land Rover Defender

1,159,077

202,040

574

3

Range Rover Sport

872,687

218,234

400

4

Dodge Challenger

1,492,005

680,686

219

5

Toyota Land Cruiser

727,538

400,000

182

6

Mini Clubman

198,513

134,308

148

7

Audi Q3

218,927

153,008

143

8

Audi A7

380,254

285,660

133

9

Dodge Charger

1,814,979

1,455,966

125

10

Kia Stinger

190,578

154,502

123

11

Acura RSX

99,929

92,334

108

12

Audi Q7

331,854

333,414

100

13

BMW X4

157,610

186,331

85

14

Ford Ranger

987,701

1,189,504

83

15

Audi TT

867,822

1,118,656

78

16

BMW i3

122,269

172,692

71

17

BMW X5

1,039,564

1,504,906

69

18

Peugeot 5008

58,104

85,900

68

19

BMW 6 Series

184,071

273,032

67

20

Chevrolet Corvette

261,114

402,777

65

 

Alex Kindred, car insurance expert at Confused.com, said, “social media is a great way to share an exciting new purchase, though it’s important to share pictures online safely. With many of the most Instagrammed vehicles in our research being worth a significant amount of money, we should always avoid sharing any identifiable information in images, such as a number plate or location details.”

“Regardless of whether you post pictures of your car on social media or not, we know how upsetting it would be if it were to get damaged or stolen. We’d always encourage drivers to make sure their car is kept in a safe and secure location, locked up and not open to thieves. But ultimately taking out car insurance is the best way to make sure you are protected should you need to make a claim.”  

Sources: 

Sales data was sourced primarily from carsalesbase.com and goodcarbadcar.net, as well as from car-brand-specific press releases. The sales data includes the all-time sales of that particular model (i.e. to ensure that all iterations of a Ford Fiesta, for example, are accounted for).

Brands which Confused.com did not have global sales data for were left out from the research. Global sales data is correct as of May 2021. Instagram hashtag data for car models is correct as of 5 August 2021. Instagram hashtag data for car brands is correct as of 17 August 2021.

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