WPP’s Mindshare Exits Facebook’s Global Media Review

APRIL 8, 2018: Phone sitting on laptop with Facebook desktop site reflecting on screen. The social media giant's stock has dipped sharply since the Cambridge Analytica scandal.
B&T Magazine
Edited by B&T Magazine



After putting their global media account – worth $750 million – up for review, Facebook has seen Mindshare drop out of the running.

Mindshare, part of WPP’s media investing arm GroupM, has worked across Facebook since 2014.

A number of other WPP agencies have worked for Facebook and its associated brands – for example, in 2019, Ogilvy was charged with Instagram’s creative work.

dentsu, which already works on ad-buying for the tech giant, is in the running for the account, according to the Wall Street Journal.

It is competing against Havas and Publicis.

A Facebook spokesperson told the publication, “We’re sorry that GroupM has decided to withdraw from the RFP process; however, we look forward to continuing to partner with their talented team as we move forward with our review of global media capabilities.”

A GroupM spokesperson told the WSJ,  “While we will not be participating in the review, we look ahead to future opportunities building on the successful work we created together since 2014.”

The WSJ reports that one reason for the withdrawal was Facebook’s request for “strict contractual terms”.

GroupM’s client list includes fellow tech giant, Google.




Please login with linkedin to comment

Facebook Facebook media account GroupM Mindhsare WPP

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]