B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
Advertising

Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble

Staff Writers
Published on: 17th May 2024 at 4:53 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches.

Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes

Kiki Jones joins Jack Nimble as group account director following 3 years at The General Store, working across strategy, brand identity, and client service. Morgen Mathews also joins Jack Nimble as senior account manager following 2 years at We The People in Melbourne, working across influencers, social and production.

These new appointments coincide with the launch of Jack Nimble’s new creator/influencer services and expansion into an integrated offering across radio, TV, OOH and other above-the-line channels. This year has also seen several new business wins for the agency, including several cross-business wins with Sparro by Brainlabs.

“The last few years have been beyond our expectations,” said Angus Mullane, executive producer and co-founder of Jack Nimble.

“Our team has exploded in size from 6 to 35, which has coincided with some of our biggest months on record. A massive part of our growth has been applying our social-first thinking to platforms outside of social”.

“Clients love that we can help them try new concepts on social, find out what their audience responds to, and then scale production up as far as TVCs, out-of-home and even full re-brands. Both Kiki and Morgen are a key part to this growth as they live and breathe social media and also bring a wealth of knowledge working across integrated campaigns for some of the biggest brands in Australia”.

Sparro by Brainlabs has also made two new senior hires. Michael Sparkes has returned to Sparro by Brainlabs as group SEO director. Sparkes previously worked at Sparro for 4 years as SEO lead and then as creative performance director, before returning home to the UK for 2 years.

Michael Sparkes has returned to Sparro by Brainlabs as Group SEO Director. Sparkes previously worked at Sparro for 4 years as SEO lead and then as creative performance director, before returning home to the UK for 2 years.

Morris Bryant, partner and co-founder of Sparro by Brainlabs, spoke of how Michael Sparkes’ return fits into the agency’s broader strategy. “We’re pumped to have Sparkes back at Sparro. When he first joined us 6 years ago, he was an integral part of our maturation into a fully-fledged digital agency. Now he’s going to be a major part of our next growth period.”

Sparro by Brainlabs has also announced the hire of Lauren Nixon-Smith, who joins the agency as senior digital marketer.

Nixon-Smith has spent the last 4.5 years working at News Corp Australia. She will lead a newly minted team of paid media specialists across a client list that includes MYOB and Domino’s APAC media account — a brand with whom Sparro has been working for 7 years.

“We believe that when we grow our knowledge and capabilities, our clients grow with us. It’s why we’ve been making senior hires over the last 12 months, and it’s why we’ve focused on growing our service offering too,” said Bryant.

“We’ve built the most advanced data science team of any indie agency in Australia, grown our creative and production offering with Jack Nimble, and are building unique-in-market AI-driven products across SEO and paid media”.

Since January, Sparro and Jack Nimble have made two other senior hires, plus 12 mid-weight new starters across paid media, SEO, graphic design, creative, social management and affiliate marketing.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Brainlabs, Jack Nimble, Sparro
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?