
30 Under 30: GroupM ANZ CEO Mark Lollback – “Taking Risks Isn’t About Being Reckless”
It's more erudite musings from the wonderful Mark Lollback. Although B&T has removed the bit about the carpet cleaning.
It's more erudite musings from the wonderful Mark Lollback. Although B&T has removed the bit about the carpet cleaning.
GroupM predicting a sharp rebound for ad spends in 2021. No news on the return of Spandex & the leg warmer, however.
GroupM continues to prove the jewel in the WPP crown. Except for Sir Martin's actual crown, robes and sceptre.
GroupM's Nicola Lewis gives her take on Foxtel. And by that we mean the Upfronts, not its array of cooking programs.
Nicola Lewis promoted to global chief growth officer of Finecast. Sadly, no news yet on any celebratory morning tea.
GroupM announces new chief technology officer who insists that photocopier paper jams aren't part of his job KPIs.
GroupM announces initiative with the Amazon Academy. Which is a far less wrinkly version of the Ponds Institute.
GroupM take delivery of real-time TV measurement capabilities. But not before first scrunching the bubble-wrap covering.
Mark Lollback proves he's Mr Nice Guy. Although, Mrs Lollback wishes he'd turn his socks in the right way before wash.
Admittedly, GroupM's Finecast can't help with the office footy tipping, however, it can help with your BVOD numbers.
The question remains: will CV-19 still be here at Christmas? And who will you drunkenly pash at the work Chrissie 'do?
GroupM unveils brand safety guidelines that don't include running with scissors or swimming 30 minutes after eating.
Here, B&T delves into thought diversity. And by that we certainly don't mean hallucinogens or Pink Floyd's early stuff.
The future of marketing crystal balled without a slightly frightening eastern European woman with moustache issues.
MediaCom to bring improved data & accuracy to OOH with a new device it hasn't dubbed the ACME Sonic Fundulator 4000.
Struggling to say anything meaningful or intelligent on your work's daily teleconference? Plunder and plagiarise here.
INCA, GroupM’s brand-safe influencer marketing solution, has appointed Arthur Altounian as its client development dire...
Freeze Frame's a "custom creative, non-intrusive user-initiated ad experience". Discover more about the mouthful within.