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GroupM

30 Under 30: GroupM ANZ CEO Mark Lollback – “Taking Risks Isn’t About Being Reckless”
  • Advertising
  • Marketing

30 Under 30: GroupM ANZ CEO Mark Lollback – “Taking Risks Isn’t About Being Reckless”

It's more erudite musings from the wonderful Mark Lollback. Although B&T has removed the bit about the carpet cleaning.

Posted 1 week Ago
Recommended

by B&T Magazine

B&T Magazine
GroupM Predicting An Ad Rebound Of 12.8% In 2021; Digital To Represent 66% Of All Spends By 2024
  • Media

GroupM Predicting An Ad Rebound Of 12.8% In 2021; Digital To Represent 66% Of All Spends By 2024

GroupM predicting a sharp rebound for ad spends in 2021. No news on the return of Spandex & the leg warmer, however.

Posted 2 months Ago
GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
  • Media

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3

GroupM continues to prove the jewel in the WPP crown. Except for Sir Martin's actual crown, robes and sceptre.

Posted 3 months Ago
Three Ways Foxtel Impressed During Its Upfronts
  • Media

Three Ways Foxtel Impressed During Its Upfronts

GroupM's Nicola Lewis gives her take on Foxtel. And by that we mean the Upfronts, not its array of cooking programs.

Posted 4 months Ago
Recommended

by B&T Magazine

B&T Magazine
GroupM Australia Chief Investment Officer Nicola Lewis Promoted To Global Finecast Role
  • Advertising

GroupM Australia Chief Investment Officer Nicola Lewis Promoted To Global Finecast Role

Nicola Lewis promoted to global chief growth officer of Finecast. Sadly, no news yet on any celebratory morning tea.

Posted 4 months Ago
GroupM Snares Starcom’s Ryan Menezes For Tech & Transformation Role, As Cameron King Departs
  • Media
  • Technology

GroupM Snares Starcom’s Ryan Menezes For Tech & Transformation Role, As Cameron King Departs

GroupM announces new chief technology officer who insists that photocopier paper jams aren't part of his job KPIs.

Posted 4 months Ago
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GroupM Expands E-Commerce Capabilities With Amazon Academy
  • Technology

GroupM Expands E-Commerce Capabilities With Amazon Academy

GroupM announces initiative with the Amazon Academy. Which is a far less wrinkly version of the Ponds Institute.

Posted 5 months Ago
GroupM Agencies Partner With Adgile Media To Deliver Real-Time TV Measurement
  • Technology

GroupM Agencies Partner With Adgile Media To Deliver Real-Time TV Measurement

GroupM take delivery of real-time TV measurement capabilities. But not before first scrunching the bubble-wrap covering.

Posted 5 months Ago
Mark Lollback Joins The Foodbank Australia Board
  • Media

Mark Lollback Joins The Foodbank Australia Board

Mark Lollback proves he's Mr Nice Guy. Although, Mrs Lollback wishes he'd turn his socks in the right way before wash.

Posted 6 months Ago
Young multi-ethnic hipster friends relaxing on living room sofa and watching film on TV
  • Advertising
  • Media

GroupM’s Finecast Allows Advertisers To Measure BVOD Reach For The First Time

Admittedly, GroupM's Finecast can't help with the office footy tipping, however, it can help with your BVOD numbers.

Posted 7 months Ago
GroupM: Yes, 2020 Will Be A Bloodbath, But 2021 You Can Expect To See 25% Growth!
  • Media

GroupM: Yes, 2020 Will Be A Bloodbath, But 2021 You Can Expect To See 25% Growth!

The question remains: will CV-19 still be here at Christmas? And who will you drunkenly pash at the work Chrissie 'do?

Posted 8 months Ago
GroupM Issues Category-Specific Brand Safety Guidelines For Marketers
  • Media

GroupM Issues Category-Specific Brand Safety Guidelines For Marketers

GroupM unveils brand safety guidelines that don't include running with scissors or swimming 30 minutes after eating.

Posted 8 months Ago
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The Importance Of Thought Diversity: Why GroupM Came On As A Sponsor For B&T’s 30 Under 30
  • Media

The Importance Of Thought Diversity: Why GroupM Came On As A Sponsor For B&T’s 30 Under 30

Here, B&T delves into thought diversity. And by that we certainly don't mean hallucinogens or Pink Floyd's early stuff.

Posted 9 months Ago
Recommended

by B&T Magazine

B&T Magazine
Advertising 2030 – Marketing Future Shaped By AI, Data Ethics & Environmental Responsibility
  • Media
  • Technology

Advertising 2030 – Marketing Future Shaped By AI, Data Ethics & Environmental Responsibility

The future of marketing crystal balled without a slightly frightening eastern European woman with moustache issues.

Posted 10 months Ago
A bus stop in a city with a blank billboard
  • Advertising
  • Technology

MediaCom To Bring More Data & Accuracy To OOH With Programmatic Buying Solution

MediaCom to bring improved data & accuracy to OOH with a new device it hasn't dubbed the ACME Sonic Fundulator 4000.

Posted 10 months Ago
GroupM Releases New Research On Consumer Attitudes Towards Digital Marketing
  • Advertising

GroupM Releases New Research On Consumer Attitudes Towards Digital Marketing

Struggling to say anything meaningful or intelligent on your work's daily teleconference? Plunder and plagiarise here.

Posted 11 months Ago
GroupM’s INCA Appoints Arthur Altounian As Client Development Director APAC
  • Advertising

GroupM’s INCA Appoints Arthur Altounian As Client Development Director APAC

INCA, GroupM’s brand-safe influencer marketing solution, has appointed Arthur Altounian as its client development dire...

Posted 11 months Ago
7plus And GroupM Launch Australian-First Freeze Frame
  • Media

7plus And GroupM Launch Australian-First Freeze Frame

Freeze Frame's a "custom creative, non-intrusive user-initiated ad experience". Discover more about the mouthful within.

Posted 12 months Ago
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