WPP Media Pinches Toby Maclachlan From Mediabrands Content Studio For New Head Of Creative Strategy Gig
Maclachan moves to WPP Media. Says the organic honey from office's rooftop…
Mirror, Mirror On The Wall, Who Are The Media Suits That Influence All? It’s B&T’s Best Of The Best Holdco Media Agency Leaders Bosses
It's another list of stunners on B&T's Best of the Best. Not…
Tom Braybrook Hails WPP Media’s Open Intelligence LLM As A “Fundamental Shift”
"It's a fundamental shift!" cry WPP Media. No word if press statement…
A New Outlook: Newly Minted WPP Media Bosses Reflect On GroupM Rebrand
It's more of the same for the WPP Media bosses they told…
GroupM Rebrands As WPP Media
B&T is somewhat disappointed WPP Media didn't go down the Jaguar rebrand…
Conflict Concerns & Reliance On Big Clients But A Boon For Indies? Industry Reacts To GroupM’s Reported Global Consolidation Plans
The industry has their say on WPP's mooted plans for GroupM. Still…
UM, PHD & Nunn Media Finish 2024 On Top For New Business As $1.67B Worth Of Accounts Change Hands
It was pitches galore in 2024, so here's B&T revealing who won…
Mars Wins JCDecaux PROGRAMMATIC Campaign Of The Year Award For ‘Extra’s Gum Cities’
Mars wins JCDecaux gong that we're sure is not tied to programmatic…
EA Shuffles Hefty Global Media Account Around Inside GroupM, Mindshare Holds Controller Locally
Reports Mindshare's Maria Grivas is assembling floor-to-ceiling gaming setup in office boardroom…
GroupM Welcomes Senior Hires To Its Commerce Team
GroupM welcomes commerce heavyweights to its team. The welcoming ceremony includes a…
GroupM Restructures Global CEO Roles But Promises “No Exits”
GroupM bosses playing musical chairs this morning. Fortunately everyone got to sit…
Tragic Losses & Major Adland Shifts: It’s B&T’s Most Read Headlines Of 2024
As the headline suggests, it's B&T's headlines of the year. "Three-day programmatic…
Meet The Industry’s Heart & Soul With B&T’s Best Of The Best Business Support Executives
It's adland's unsung heroes - the 10 best business support execs! Read…
‘An Iconic Marketing Leader, Wonderful Friend & Beautiful Soul’ – Industry Leaders & Friends Pay Tribute To Lisa Ronson
Brilliant marketer. Loved adland stalwart. Brilliant wife & mother. A tribute to…
OMD & EssenceMediacom Top RECMA Rankings, GroupM Leads HoldCos
The RECMA rankings put an end to any squabbling over our top…
GroupM Snags Network Ten’s Lisa Squillace To Head New Motion Entertainment Across ANZ
Network 10's Lisa Squillace motions towards the door as she makes the…
GroupM & Mindshare Launch Inclusive Influencer Tool To Boost Diversity
GroupM and Mindshare have developed a new Inclusive Influencer tool that will…
GroupM & Avenue C Commit To Age Inclusive Employer Endorsement Via AgeInc & EAT
Tired of hearing about age discrimination in adland but no one lifting…
WPP Partners With Roblox To Leverage Gaming Sector
WPP makes major gaming play with 3D brand content maker Roblox, as…
KA-CHING! Here Are B&T’s Best Of The Best Media Investment Chiefs
It's adland's top 10 media investment chiefs. You know, the ones you…
Video Futures Collective Announces First Research Project In Partnership With Adgile & GroupM
Video Futures Collective enlists industry bigwigs GroupM & Adgile to promote digi…
GroupM and Pacvue accelerate partnership with launch of Integrated Commerce Management solution
GroupM announces the launch of its global integrated commerce management solution. Also…
GroupM Sets Sights On Specsavers, Nabbing $50-$60M Media Account From Initiative
Specsavers' trusted catchphrase looks here to stay. Unless you're after stationery then…
GroupM & SeenThis Avoid 230+ Tonnes Of Carbon Emissions In First Year Of Global Partnership
B&T has no idea what 230 tonnes of emissions looks like, yet…
GroupM Expands Global Growth & Marketing Team, Wavemaker UK Exec Hamish Davies To Lead Global New Business
GroupM expands its global growth & marketing team. Alas, office won't be…
Wavemaker, Zenith & Spark Growing Rapidly But OMD Retains Top Spot In COMvergence 2023 Rankings
OMD determined to hold onto its top COMvergence ranking despite rivals closing…
GroupM Hosts Extra-Cute Family Fun Day For Working Parents Over School Holidays
And they say adland has a problem with age!
Advertisers & Agencies Branded “Cartel” Members In Fiery US Congressional Hearing On GARM Frameworks & Digital Ad Placements
Unilever & GroupM branded an advertising "cartel". Mexican drug lords apparently sooky…
Unwrapped: Nestlé’s Anneliese Douglass And GroupM’s Aimee Buchanan On The Perfect Pitch Process
What makes a great media pitch? Earlier this year, GroupM’s OpenMind Solution…
GroupM & Omnicom In Two-Horse Race To Win Amazon’s Mammoth Global Media Account As Pitch Enters Final Stages
The race for Amazon's multi-billion media down to two. A third punted…
GroupM: Aussie Ad Spend To Remain Flat As Digital Accounts For Three Quarters Of Budgets
Latest GroupM report confirms interest rate hikes designed to slow the economy…
Who are Australia’s top media suits? B&T’s Best Of The Best Media Agency Leaders – Holding Co
B&T wishes it could pick the order of the list by challenging…
Toby Jenner: ‘The Power And Energy Of Our Teams Will Get Us Through Good And Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T…
Wavemaker Global CEO Toby Jenner Appointed Global President, GroupM Clients
Wavemaker’s Toby Jenner continues his career trajectory. But is it enough to…
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from…
“Bias Influences Who & How We Appoint”: Aimee Buchanan On Why Diversity In Leadership Matters
When Aimee speaks, B&T goes full Vanilla Ice: "Stop collaborate & listen,…
Zenith Tops COMVergence New Business Rankings
Zenith's pitching team more than lived up to its 'ROI' mantra last…
GroupM Gets A Sweet Deal As It Snares Nestlé Media Account
GroupM said that it was "evaluating" its approach to free dental care…
Maree McDonough: If You Have The Will, You Can Learn The Skill
B&T chats with Maree McDonough about her career from Leo Burnett in…
GroupM Nexus CEO Ryan Menezes: ‘We Talk About Tech, Data & AI But We’re Still A People Business’
B&T was asking Menezes the important questions: red or white? And arancini…
