30 Under 30: GroupM ANZ CEO Mark Lollback – “Taking Risks Isn’t About Being Reckless”
It's more erudite musings from the wonderful Mark Lollback. Although B&T has removed the bit about the carpet cleaning.
Recommended
GroupM Predicting An Ad Rebound Of 12.8% In 2021; Digital To Represent 66% Of All Spends By 2024
GroupM predicting a sharp rebound for ad spends in 2021. No news on the return of Spandex & the leg warmer, however.
GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
GroupM continues to prove the jewel in the WPP crown. Except for Sir Martin's actual crown, robes and sceptre.
Three Ways Foxtel Impressed During Its Upfronts
GroupM's Nicola Lewis gives her take on Foxtel. And by that we mean the Upfronts, not its array of cooking programs.
Recommended
GroupM Australia Chief Investment Officer Nicola Lewis Promoted To Global Finecast Role
Nicola Lewis promoted to global chief growth officer of Finecast. Sadly, no news yet on any celebratory morning tea.
GroupM Snares Starcom’s Ryan Menezes For Tech & Transformation Role, As Cameron King Departs
GroupM announces new chief technology officer who insists that photocopier paper jams aren't part of his job KPIs.
GroupM Expands E-Commerce Capabilities With Amazon Academy
GroupM announces initiative with the Amazon Academy. Which is a far less wrinkly version of the Ponds Institute.
GroupM Agencies Partner With Adgile Media To Deliver Real-Time TV Measurement
GroupM take delivery of real-time TV measurement capabilities. But not before first scrunching the bubble-wrap covering.
Mark Lollback Joins The Foodbank Australia Board
Mark Lollback proves he's Mr Nice Guy. Although, Mrs Lollback wishes he'd turn his socks in the right way before wash.
GroupM’s Finecast Allows Advertisers To Measure BVOD Reach For The First Time
Admittedly, GroupM's Finecast can't help with the office footy tipping, however, it can help with your BVOD numbers.
GroupM: Yes, 2020 Will Be A Bloodbath, But 2021 You Can Expect To See 25% Growth!
The question remains: will CV-19 still be here at Christmas? And who will you drunkenly pash at the work Chrissie 'do?
GroupM Issues Category-Specific Brand Safety Guidelines For Marketers
GroupM unveils brand safety guidelines that don't include running with scissors or swimming 30 minutes after eating.
The Importance Of Thought Diversity: Why GroupM Came On As A Sponsor For B&T’s 30 Under 30
Here, B&T delves into thought diversity. And by that we certainly don't mean hallucinogens or Pink Floyd's early stuff.
Recommended
Advertising 2030 – Marketing Future Shaped By AI, Data Ethics & Environmental Responsibility
The future of marketing crystal balled without a slightly frightening eastern European woman with moustache issues.
MediaCom To Bring More Data & Accuracy To OOH With Programmatic Buying Solution
MediaCom to bring improved data & accuracy to OOH with a new device it hasn't dubbed the ACME Sonic Fundulator 4000.
GroupM Releases New Research On Consumer Attitudes Towards Digital Marketing
Struggling to say anything meaningful or intelligent on your work's daily teleconference? Plunder and plagiarise here.
GroupM’s INCA Appoints Arthur Altounian As Client Development Director APAC
INCA, GroupM’s brand-safe influencer marketing solution, has appointed Arthur Altounian as its client development dire...
7plus And GroupM Launch Australian-First Freeze Frame
Freeze Frame's a "custom creative, non-intrusive user-initiated ad experience". Discover more about the mouthful within.
