Pizza Hut Fined $2.5m For Spamming Customers

Pizza Hut Fined $2.5m For Spamming Customers
B&T Magazine
Edited by B&T Magazine



Pizza Pan Group – which trades as Pizza Hut Australia – sent 6 million unsolicited texts and emails, and millions more unsolicited marketing messages in the first five months of 2023.

Pizza Hut has paid a $2,502,500 penalty for sending more than 10 million marketing messages in breach of Australian spam laws across a four-month period.

An Australian Communications and Media Authority (ACMA) investigation found that Pizza Hut Australia sent 5,941,109 texts and emails from January to May 2023 to customers who either had not consented or had withdrawn their consent to receive marketing.

During the same period Pizza Hut Australia also sent customers 4,364,971 marketing messages without an option to unsubscribe.

“Some of the customers involved had attempted to unsubscribe several times and received multiple messages after trying to stop them,” Ms Yorke said.

“The public expects more from businesses who are using their data. They have a right not to be sent marketing messages if they haven’t consented or have chosen to unsubscribe.”

“The spam rules have been in place for over 20 years and there is simply no excuse for failing to uphold the rights of consumers. It is particularly disappointing when well-known businesses with large customer bases fail to meet their obligations in the way Pizza Hut has.”

The ACMA has also accepted a comprehensive three-year court-enforceable undertaking from Pizza Hut Australia committing the business to appoint an independent consultant to review its compliance with the rules and to make improvements where required. Pizza Hut Australia must also report regularly to the ACMA.

“We help people who receive unwanted spam by cracking down on businesses that don’t comply with the direct marketing laws,” Ms Yorke said.

“The penalties for breaching can be very serious and all companies that conduct e-marketing should check their compliance systems are working effectively so they’re not spamming customers.”

Enforcement of the spam unsubscribe rules is a current ACMA compliance priority. This action follows recent enforcement actions taken against other companies that have breached the spam laws, including Luxottica, Outdoor Supacentre, DoorDash, Ticketek, Uber and Kmart. Over the last 18 months, businesses have paid more than $15 million in spam and telemarketing penalties.




Please login with linkedin to comment

Pizza Hut Australia

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.