Warner Bros. Discovery Taps EssenceMediacom For Launch Of Streaming Platform Max
This win is great news for the EM team. Rumours they're on…
It’s B&T’s Biggest Winning Agencies Of 2024!
Ever think there's just not enough award ceremonies in adland? Here's a…
EssenceMediacom Global CEO Nick Lawson To Step Down
Nick Lawson has worked at WPP for so long he can actually…
Mindshare Romps To New Business Success, Half Dome Top-Preforming Indie, Initiative Feels Pinch From Global Amazon Loss
New COMvergence data shows which Aussie media agencies were hot in 2024…
World Vision & EssenceMediacom Turn Delivery Boxes Into Playtime Adventures
This good cause aims to repurpose Amazon delivery boxes beyond just your…
VEVO Upfronts Hit A High Note With Media Buyers
B&T a lucky attendee at VEVO's upfronts-come-party event. These highlights proof we…
Mars Launches Global Agency Review
Confectionary behemoth to launch global agency review that'll hopefully see the return…
OMD & EssenceMediacom Top RECMA Rankings, GroupM Leads HoldCos
The RECMA rankings put an end to any squabbling over our top…
Hear From The Visionaries Winning Big At The B&T Awards
They landed the trophy & then we gave them a vox pop.…
MFA Ex: One Agency Team’s Annual Digital Ad Impressions Releases As Much Carbon As Four Aussie Bushfire Seasons
This carbon stat was an eye-opener at the MFA conference. No word…
B&T’s Agency Scorecard: EssenceMediacom
As sashimi on pizza attests, not all mergers work. Not so EssenceMediacom…
Mars & EssenceMediacom Team Up To Reward Customers For Doing “Things”
Confectioner wants to reward Aussies for "everyday achievements". The gym & healthy…
UM’s Bumper Month Sees It Top New Business Winners Podium, CHEP Also In The Money
Stopping short of rummaging through their bins, B&T's named the best Aussie…
Former Initiative MD, Sarah James, Pops Back Up At EssenceMediacom
Reports James has taken Initiative Melbourne Office's favourite stapler with her remain…
Special’s Tasty IGA Win & PHD’s Driving Off With VW Media Sees Them Top B&T’s New Business Rankings
Struggling to justify your all-expenses jaunt to Cannes to the taxman? Could…
EssenceMediacom, Havas Media & Starcom Reportedly Head-To-Head As Subaru Pitch Enters Final Stages
It appears a two-horse race to jag Subaru's media. Or three-horse if…
EssenceMediacom Takes Out The Tour De SBS Agency Challenge
This agency challenge is also a top way to promote SBS's programs.…
Minions Take Over Aussie Streets To Celebrate Launch Of Despicable Me 4
A fourth instalment is testament to the Despicable Me brand. That said,…
EssenceMediacom Retains Queensland Government Media Account
EssenceMediacom retains Queensland Government's media on the back of its tech offerings.…
Who are Australia’s top media suits? B&T’s Best Of The Best Media Agency Leaders – Holding Co
B&T wishes it could pick the order of the list by challenging…
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star…
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo?…
eBay Takes Global Media Account To Pitch
eBay shopping around for a new media agency. Hopefully it doesn't get…
EssenceMediacom’s Nick Thomas Joins Former GroupM Colleague Willie Pang At Amazon
"We're getting the band back together!" shouted Thomas as he sashayed out…
GroupM Agencies Progress Disability Action Plan Through Partnership With Amaze Autism To Drive Neurodiverse Inclusion
GroupM taking another important step here for workplace inclusion.
EssenceMediacom Expands Data, Technology & Analytics Capability With Creation Of Dedicated Specialist Team
EssenceMediacom expands its techy team here. Hoping for pub trivia results uplift,…
EssenceMediacom Retains Mable Following Competitive Pitch
Did you hear "you little rip snorter" bellow from EssenceMediacom towers this…
From Integrated To Isolated: Super Bowl Ads Miss The Big Idea Connection
EssenceMediaCom's Liz Penton casts her expert eye over this year's Super Bowl…
EssenceMediacom Nabs Alex Williams From PHD As Head Of Planning
PHD's Alex Williams jumps ship to rival EssenceMediacom. Thankfully didn't undergo any…
Unlocking Potential: How Generative AI Can Empower Dyslexics In The Workplace
Thought AI was only good for images in the uncanny valley? EssenceMediacom's…
Rohan Nayee Departs PHD For EssenceMediacom
Nayee heads to EssenceMediacom to lead CommBank account. Here's hoping he can…
Google Shows Australians What AI Is Capable Of With New Campaign From 72andSunny
Does AI give you the fear? The cold sweats? Realise you've been…
What It’s Really Like to Attend SXSW Sydney And How To Get The Most Out Of The Experience
Here, young GroupM-er Jazmaree Dawson chats about her recent SXSW experience. B&T…
Livewire and EssenceMediaCom Deliver New Video Game Partnership Through UberEats
Livewire, the global gaming marketing company, and EssenceMediacom have delivered an exclusive…
EssenceMediacom’s CEO Pippa Berlocher: “I Would Not Be The Right CEO For An Agency That Was Done & Dusted”
B&T's chatting with EssenceMediacom’s delightful Pippa Berlocher. Not to infer she can't…
EssenceMediacom Sydney Announces Two New Client Managing Partners
Yet again the pull of North Sydney proves simply too irresistible as…
Yahoo Academy Class Of 2023 Winners Announced
An idea to use dad jokes to galvanise industry support for MOOD…
CBA Recruits Former EssenceMediacom CEO Pat Crowley For GM Of Paid & Owned Media Role
EssenceMediacom's Pat Crowley says "arrivederci, North Sydney" and "hello, wherever the hell…
UnLtd and EssenceMediacom Unveil “Dolly’s Dream” Campaign To Highlight Bullying
No one likes to shine a light on agencies doing good like…
Rolling Stone Mag & Thinkerbell Team Up To Promote Mars Wrigley’s New Paper-Based Packaging
Mars, Snickers & Milky Way now come in paper packaging meaning you…
