Whiskas Reveals Results Of Unorthodox ‘Cat Conversion System’, Targeting Haters To Tackle Shelter Overflow Crisis
Here's a campaign that hopefully will make your whiskers curl. Or at…
EssenceMediacom Cracks Open Lion’s Media Planning & Buying
It's great for EssenceMediacom. But bad news for the Great Northerns, Asahis…
Uber Eats Recruits Iain ‘Huey’ Hewitson In An Election Mission To Get ‘More Sausages In More Mouths’ In New Work Via Special
Uber Eats says what we're all thinking: can't wait for a sausage…
EssenceMediacom Hires Former Amazon Account Lead Maddison Keogh To Head Up Uber
EssenceMediacom touts Keogh's as not only a boon for the client but…
Making Waves: How SailGP Redefined Racing & Sports Sponsorship
SailGP has as much action as Below Deck and better navigation skills…
Tesco Reminds Poms To Step It Up & ‘Call Mum’ In Mother’s Day Campaign Via BBH London
Did the poms in your office forget to call their mum back…
UM, PHD & Nunn Media Finish 2024 On Top For New Business As $1.67B Worth Of Accounts Change Hands
It was pitches galore in 2024, so here's B&T revealing who won…
Mars Wins JCDecaux PROGRAMMATIC Campaign Of The Year Award For ‘Extra’s Gum Cities’
Mars wins JCDecaux gong that we're sure is not tied to programmatic…
EssenceMediacom Snares Khemistry’s Susan Lyons As Managing Director For Brisbane
Susan Lyons makes the jump from Khemistry to EssenceMediacom. Denies reports that…
Whiskas Turns Cat Haters Into Cat Lovers In New Adoption Campaign
The perennial war of cat lovers vs. haters is brought back in…
EssenceMediacom Has Its Own “Should’ve Gone To Specsavers” Moment In Latest OOH
More iconic work out of Specsavers for those who still haven't experienced…
‘Doing Something Differently Was The Right Call’: Why Akcelo Could Be Your Next Agency
Unlike the Esperanto it takes its name from, Akcelo is very much…
Inside EssenceMediacom’s Award-Winning Merger
B&T loves an adland marriage that doesn't end up in tears and…
January’s Bumper New Business Bonanza With Notable New Entrants
January was an exhausting month for new business. Or perhaps there were…
Cher Feels The Heat In Latest ‘Get Almost, Almost Anything’ Uber Eats Spot Via Special & EssenceMediacom
Cher travels back to the 1680s in this new spot. Declines to…
GroupM Restructures Global CEO Roles But Promises “No Exits”
GroupM bosses playing musical chairs this morning. Fortunately everyone got to sit…
Aussie Tennis Legend Mark Philippoussis Stars In Google Pixel’s New TVC For Multi-Channel Australian Open Campaign
Google Pixel has launched its latest campaign, 'Courtside Magic' at the Australian…
Warner Bros. Discovery Taps EssenceMediacom For Launch Of Streaming Platform Max
This win is great news for the EM team. Rumours they're on…
It’s B&T’s Biggest Winning Agencies Of 2024!
Ever think there's just not enough award ceremonies in adland? Here's a…
EssenceMediacom Global CEO Nick Lawson To Step Down
Nick Lawson has worked at WPP for so long he can actually…
Mindshare Romps To New Business Success, Half Dome Top-Preforming Indie, Initiative Feels Pinch From Global Amazon Loss
New COMvergence data shows which Aussie media agencies were hot in 2024…
World Vision & EssenceMediacom Turn Delivery Boxes Into Playtime Adventures
This good cause aims to repurpose Amazon delivery boxes beyond just your…
VEVO Upfronts Hit A High Note With Media Buyers
B&T a lucky attendee at VEVO's upfronts-come-party event. These highlights proof we…
Mars Launches Global Agency Review
Confectionary behemoth to launch global agency review that'll hopefully see the return…
OMD & EssenceMediacom Top RECMA Rankings, GroupM Leads HoldCos
The RECMA rankings put an end to any squabbling over our top…
Hear From The Visionaries Winning Big At The B&T Awards
They landed the trophy & then we gave them a vox pop.…
MFA Ex: One Agency Team’s Annual Digital Ad Impressions Releases As Much Carbon As Four Aussie Bushfire Seasons
This carbon stat was an eye-opener at the MFA conference. No word…
B&T’s Agency Scorecard: EssenceMediacom
As sashimi on pizza attests, not all mergers work. Not so EssenceMediacom…
Mars & EssenceMediacom Team Up To Reward Customers For Doing “Things”
Confectioner wants to reward Aussies for "everyday achievements". The gym & healthy…
UM’s Bumper Month Sees It Top New Business Winners Podium, CHEP Also In The Money
Stopping short of rummaging through their bins, B&T's named the best Aussie…
Former Initiative MD, Sarah James, Pops Back Up At EssenceMediacom
Reports James has taken Initiative Melbourne Office's favourite stapler with her remain…
Special’s Tasty IGA Win & PHD’s Driving Off With VW Media Sees Them Top B&T’s New Business Rankings
Struggling to justify your all-expenses jaunt to Cannes to the taxman? Could…
EssenceMediacom, Havas Media & Starcom Reportedly Head-To-Head As Subaru Pitch Enters Final Stages
It appears a two-horse race to jag Subaru's media. Or three-horse if…
EssenceMediacom Takes Out The Tour De SBS Agency Challenge
This agency challenge is also a top way to promote SBS's programs.…
Minions Take Over Aussie Streets To Celebrate Launch Of Despicable Me 4
A fourth instalment is testament to the Despicable Me brand. That said,…
EssenceMediacom Retains Queensland Government Media Account
EssenceMediacom retains Queensland Government's media on the back of its tech offerings.…
Who are Australia’s top media suits? B&T’s Best Of The Best Media Agency Leaders – Holding Co
B&T wishes it could pick the order of the list by challenging…
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star…
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo?…
eBay Takes Global Media Account To Pitch
eBay shopping around for a new media agency. Hopefully it doesn't get…
