Agencies, studios and brands in Australia and New Zealand were awarded seven Gold Pencils, six Silver, 18 Bronze, and 39 Merits in The One Show 2024.
VML Australia Melbourne led the way with five prestigious Gold Pencils, all working with Airbag Sydney/Melbourne for “FitChix” on behalf of Honest Eggs Co.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Australian agencies took home seven Gold, five Silver, 14 Bronze, 39 Merit pencils.
Gold Pencil
- Revolver x Somesuch Sydney with The Monkeys Sydney, Revolver Sydney and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Writing – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Branded entertainment, Music Videos
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Effectiveness, Single Region or Market – Consumer / Brand
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Use of Data, Innovation – New Ideas in Creative Use of Data
- VML Australia Melbourne with Airbag Sydney/Melbourne“FitChix” for Honest Eggs Co. in Health & Wellness, Creative Use of Data
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Health & Wellness, Promotional Items
- VML Australia Melbourne with AIRBAG Sydney/Melbourne “FitChix” for Honest Eggs Co. in Out of Home, Innovation – New Ideas in Out of Home
Silver Pencil
- M&C Saatchi Sydney with Collider Studio Sydney “The Plastic Forecast” for Minderoo Foundation in Creative Use of Data, Data Visualization – Dynamic / Responsive
- Special Australia “Shift 20 Initiative” for Dylan Alcott Foundation in Cultural Driver, Popular Culture Impact
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Branded Entertainment, Long Form Video – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Music & Sound Craft, Original Music – Song
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Out of Home, Innovation – Use of Media in Out of Home
Bronze Pencil
- Edelman Sydney with Barde Films Jakarta “Street Code” for HP in Public Relations, Innovation – Execution in Public Relations
- Eleven/TBWA Sydney with Bolt Sydney “The First Wheelchair Ballkid” for Mastercard in Design, Design for Good
- Finch Sydney with Howatson+Company Sydney and Mosaic Music and Sound Surry Hills “Im Dying Inside” for Modibodi in Branded Entertainment, Short Form Video – Series / Episodic
- Howatson+Company Sydney with Finch Sydney and Mosaic Music and Sound Sydney “I’m Dying Inside” for Modibodi in Interactive, Online & Mobile, Mobile Video
- Howatson+Company Sydney with Finch Sydney and Mosaic Music and Sound Sydney “I’m Dying Inside” for Modibodi in Social Media, Social Post – Single Platform Series
- Leo Burnett Australia Sydney with Herd MSL Sydney and PXP Studios Sydney “The Wedding That Fans Built” for Diageo / Bundaberg Rum in Social Media, User-Generated Content (UGC)
- M&C Saatchi Sydney with Collider Studio Sydney “The Plastic Forecast” for Minderoo Foundation in Interactive & Mobile Craft, Creative Use of Data
- Revolver x Somesuch Sydney with The Monkeys Sydney, Revolver Sydney and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Direction – Single
- TBWA\Melbourne with Eleven Melbourne and Fanclub PR London “Winnie-The-Pooh: The Deforested Edition” for Who Gives a Crap in Public Relations, Public Relations for Good
- The Monkeys Melbourne with PHD Media Worldwide Melbourne “England Bitter” for Victoria Bitter in Social Media, Stunts & Activations
- The Monkeys Melbourne with Squeak E Clean Studios and Sweetshop “Weather Anything” for Macpac in Film & Video, TV, VOD, & Online – 31-60 Seconds – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Music & Sound Craft, Artist / Brand Collaboration
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Use of Technology, Commerce
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Direct Marketing, Commerce
New Zealand agencies took home one Silver, four Bronze and five Merits.
Silver Pencil
- Special Auckland with South Pacific Pictures Auckland and Images & Sound Auckland “Last Performance” for Partners Life in Creative Effectiveness, Brand Partnerships
Bronze Pencil
- Colenso BBDO Auckland with MBM Wellington “Delivereasy Lawyers” for Delivereasy in Out of Home, Billboards & Transit – Single
- Dentsu Creative Aotearoa Auckland with Riot Design Auckland “Aid Aisle” for FreshChoice in Direct Marketing, Experiential – Brand Installations
- Dentsu Creative Aotearoa Auckland with Riot Design Auckland “Aid Aisle” for FreshChoice in Out of Home, Brand Installations
- The Monkeys Aotearoa Auckland “Bagels by BENEE” for ASB in Branded Entertainment, Music Videos
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
