REVEALED: Australia’s 20 Most Important CMOs In B&T’s CMO Power List!

B&T, together with Are Media and the AANA, has done it. We’ve found the 20 most important, most significant and most skilled CMOs in Australia.

Lead image L-R: Andrew Hicks, CMO, Woolworths Group; Brent Smart, CMO, Telstra; Vandita Pandey, CMO ANZ, snacks and beverages, PepsiCo; Michelle Klein, chief customer and marketing officer, IAG; Susan Coghill, CMO, Tourism Australia.

After months of head-scratching, studying, debating and planning the CMO Power List is back for 2024.

These are the CMOs who have been able to navigate incredibly choppy economic waters with aplomb, have wrangled increasingly fickle customers into line and managed the biggest marketing technology transitions in a generation. They also gave us a huge amount of their very valuable time for photo and video shoots envisioned and directed by Are Media and for a chat with the B&T journalists about the years that they’ve had.

You can read everything our CMOs said here: Hear From Australia’s Top Marketers In B&T’s CMO Power List!

B&T’s CMO Power List 2024

But, if you just can’t wait to see who made the cut, here are the 20 most powerful CMOs in Australia. And remember, they’re in no particular order:

Vandita Pandey, CMO ANZ, snacks and beverages, PepsiCo
Jo Boundy, CMO, CommBank
Andrew Hicks, CMO, Woolworths Group
Mim Haysom, EGM brand and marketing, Suncorp Group
Chris Brown, SVP/chief customer officer, McDonald’s
Anubha Sahasrabuddhe, chief growth officer, Lion
Jenni Dill, CMO, Arnott’s Group
Susan Coghill, CMO, Tourism Australia
Kate Blythe, CMO, MECCA Brands
Brent Smart, CMO, Telstra
Michelle Klein, chief customer and marketing officer, IAG
Georgia Hack, chief digital and marketing officer, L’Oréal
Suzana Ristevski, CMO, NAB
Dean Norbiato, general manager, marketing, KIA
Suzanne Stretton-Brown, director of marketing ANZ, Universal Pictures
Jenny Melhuish, marketing director, ALDI
Natalie Lockwood, vice president, head of marketing, Visa
Anneliese Douglass, director – marketing and communications, Nestlé
Amanda McVay, chief customer officer, Coles Group
Kirsten Hasler, head of marketing, IKEA

If you want to see last year’s Power List (and there have been a number of changes) you can check that out here.

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Aldi Amanda McVay Andrew Hicks Anneliese Douglass Anubha Sahasrabuddhe arnotts Brent Smart Chris Brown CMO Power List Coles CommBank Dean Norbiato Georgia Hack iag Ikea jenni dill jenny melhuish Jo Boundy Kate Blythe Kia Kirsten Hasler L’Oreal Lion McDonald's MECCA Michelle Klein Mim Haysom NAB Natalie Lockwood Nestle PepsiCo Suncorp Susan Coghill Suzana Ristevski Suzanne Stretton-Brown Telstra Tourism Australia universal Vandita Pandey VISA Woolworths