Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
Here, IAG CMO Brent Smart has a fireside chat with Mindshare's Katie Rigg-Smith. B&T even turned up with marshmallows.
Recommended
IAG’s Brent Smart Says He Won’t Cut Agency Fees Despite Economic Slump
IAG says it won't be cutting agency fees. That said, you probably shouldn't expect a fruit basket or hydrangeas either.
Recommended
Marketing Mavericks: IAG’s Brent Smart
IAG's Brent Smart isn't just "Smart" by name, he's smart by marketing & just took home the rissole pack at pub trivia.
Recommended
Brent Smart: “Agencies Don’t Want To Be Stuck In the Middle – Not Creative Enough Or Digital Enough”
Former Saatchi & Saatchi boss Brent Smart gives B&T his only Aussie interview. Yes, a very, very rare first for us.
Recommended
