
Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
Here, IAG CMO Brent Smart has a fireside chat with Mindshare's Katie Rigg-Smith. B&T even turned up with marshmallows.
Here, IAG CMO Brent Smart has a fireside chat with Mindshare's Katie Rigg-Smith. B&T even turned up with marshmallows.
IAG says it won't be cutting agency fees. That said, you probably shouldn't expect a fruit basket or hydrangeas either.
IAG's Brent Smart isn't just "Smart" by name, he's smart by marketing & just took home the rissole pack at pub trivia.
Former Saatchi & Saatchi boss Brent Smart gives B&T his only Aussie interview. Yes, a very, very rare first for us.