IAG’s Brent Smart Says He Won’t Cut Agency Fees Despite Economic Slump
IAG says it won't be cutting agency fees. That said, you probably shouldn't expect a fruit basket or hydrangeas either.
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Marketing Mavericks: IAG’s Brent Smart
IAG's Brent Smart isn't just "Smart" by name, he's smart by marketing & just took home the rissole pack at pub trivia.
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Brent Smart: “Agencies Don’t Want To Be Stuck In the Middle – Not Creative Enough Or Digital Enough”
Former Saatchi & Saatchi boss Brent Smart gives B&T his only Aussie interview. Yes, a very, very rare first for us.
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