NRMA Insurance Provides ‘Help, Like No One Else’ In New Campaign Via The Monkeys

NRMA Insurance Provides ‘Help, Like No One Else’ In New Campaign Via The Monkeys
B&T Magazine
Edited by B&T Magazine

NRMA Insurance debuts,’Help, Like No One Else’ campaign created by The Monkeys, part of Accenture Interactive. 

The campaign comes after NRMA’s parent company IAG announced that it had awarded its $25 million annual media spend to IPG’s Initiative. After previously being with GroupM for a decade. 

The campaign aims to showcase the depth of experience NRMA Insurance assessors have when they help a customer during a claim.

Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys through an insurance claim while recalling her experiences on the job.

The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.  

NRMA Insurance chief marketing officer, Brent Smart, said: “Since I joined the company, I’ve heard incredible stories of how our people help.

“The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad.

“We found a way creatively to honour our incredible people and the way they help our customers.”

The Monkeys creative director Barbara Humphries, said: “While you can never prepare for how you’ll react when the unexpected happens, NRMA Insurance assessors spend their whole lives preparing to help you at that moment.

“Hearing Judi talk about many years on the job, experiencing some of Australia’s worst moments, we were moved by the courage, empathy and dedication that sets her and her team apart. We were determined to tell that story.”


Campaign Credits:

Client: NRMA Insurance

Chief marketing officer: Brent Smart

Director, brand marketing: Sally Kiernan

Director, Content & customer engagement: Zara Curtis

Director, group brand strategy: Caroline Hugall

Brand strategy lead: Anna Jackson

Creative lead: Elizabeth Stokes

Creative & Innovation Specialist: Mahsa Merat

 Creative Agency: The Monkeys, part of Accenture Interactive

Co-Founder & group CEO: Mark Green

Co-founder & group Chief Creative Officer: Scott Nowell

Chief creative officer: Tara Ford

Managing director: Matt Michael

Creative directors: Barbara Humphries & Benn Sutton

Creative team: Barnaby Packham & Danny Pattison

Designers: Megan Lecky, Lauren Elliot & Dale Bigeni

Chief Strategy Officer: Fabio Buresti

Head of planning: Hugh Munro

Head of production: Penny Brown

Print producer: Matt Tilbury

Business lead: Kezia Quinn

Senior business director: Ashley Robertson

Senior business manager: Sophie Finckh

 US Production Co: Anonymous Content

Director: Daniel Kaufman

Executive Producer: Lori Stonebraker

 AUS Production Co: FINCH

Managing director & EP: Corey Esse

Executive producer: Loren Bradley 

Producer: Sarah Nichols

Cinematographer: Jeremy Rouse

Prod designer: Vanessa Cerne

 Post Production: Arc Edit

Editor: Dan Lee

Executive producer: Daniel Fry

VFX Sup: Eugene Richards

Titles: Supervixen

 Sound & Music: Sonar

Sound designer: Timothy Bridge

Composer: Antony Partos

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barbara humphries Brent Smart NRMA Insruance The Monkeys

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