This week’s episode of the Black T-Shirts Podcast – hosted by Adam Ferrier and Brent Smart – features Nils Leonard (main photo).
Declared “the most creative person in advertising globally” by Business Insider, Leonard co-founded the hottest shop in advertising Uncommon Creative Studio in London five years ago.
Leonard joins Smart and Ferrier and wears a Black T-Shirt as he discusses the relationship between personality and creativity. Leonard is an incredibly forceful character, and his approach and demand for creative excellence is unrelenting. If there was ever a podcast on creativity that had to come with a warning, this is it.
Ferrier said of the interview :“If there was one episode, we’ve done that I really want everyone to listen to, this is it. Nils is determined to both lift the bar of creativity, and simultaneously help others get over it. He’s also happy to give a big ‘fuck you’ to those creatively comfy in undeserving positions of power”.
Black T-Shirts is a podcast that celebrates creativity in the marketing industry with creative leaders from both creative and media agencies, as well as CMO’s. Guests thus far include: Mat Baxter (CEO of Huge), Ben Tollett (ECD of Adam&EveDDB, and co-creator of the John Lewis Christmas ads), Claudine Cheever (VP Global Marketing Amazon), Allan Johnston (the ‘jo’ in MOJO), Nick Worthington (ECD of The Tuesday Club), Fernando Machado (CMO of Activision) and Bianca Guimaraes (founder and ECD of Mischief).
The podcast is powered by and featured on, the Listnr platform. Don a Black T, and have a listen HERE.
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