REVEALED: Australia’s 20 Most Important CMOs In B&T’s CMO Power List!

REVEALED: Australia’s 20 Most Important CMOs In B&T’s CMO Power List!
B&T Magazine
By B&T Magazine



B&T, together with Are Media and the AANA, has done it. We’ve found the 20 most important, most significant and most skilled CMOs in Australia.

Lead image L-R: Andrew Hicks, CMO, Woolworths Group; Brent Smart, CMO, Telstra; Vandita Pandey, CMO ANZ, snacks and beverages, PepsiCo; Michelle Klein, chief customer and marketing officer, IAG; Susan Coghill, CMO, Tourism Australia.

After months of head-scratching, studying, debating and planning the CMO Power List is back for 2024.

These are the CMOs who have been able to navigate incredibly choppy economic waters with aplomb, have wrangled increasingly fickle customers into line and managed the biggest marketing technology transitions in a generation. They also gave us a huge amount of their very valuable time for photo and video shoots envisioned and directed by Are Media and for a chat with the B&T journalists about the years that they’ve had.

You can read everything our CMOs said here: Hear From Australia’s Top Marketers In B&T’s CMO Power List!

B&T’s CMO Power List 2024

But, if you just can’t wait to see who made the cut, here are the 20 most powerful CMOs in Australia. And remember, they’re in no particular order:

  • Vandita Pandey, CMO ANZ, snacks and beverages, PepsiCo
  • Jo Boundy, CMO, CommBank
  • Andrew Hicks, CMO, Woolworths Group
  • Mim Haysom, EGM brand and marketing, Suncorp Group
  • Chris Brown, SVP/chief customer officer, McDonald’s
  • Anubha Sahasrabuddhe, chief growth officer, Lion
  • Jenni Dill, CMO, Arnott’s Group
  • Susan Coghill, CMO, Tourism Australia
  • Kate Blythe, CMO, MECCA Brands
  • Brent Smart, CMO, Telstra
  • Michelle Klein, chief customer and marketing officer, IAG
  • Georgia Hack, chief digital and marketing officer, L’Oréal
  • Suzana Ristevski, CMO, NAB
  • Dean Norbiato, general manager, marketing, KIA
  • Suzanne Stretton-Brown, director of marketing ANZ, Universal Pictures
  • Jenny Melhuish, marketing director, ALDI
  • Natalie Lockwood, vice president, head of marketing, Visa
  • Anneliese Douglass, director – marketing and communications, Nestlé
  • Amanda McVay, chief customer officer, Coles Group
  • Kirsten Hasler, head of marketing, IKEA

If you want to see last year’s Power List (and there have been a number of changes) you can check that out here.




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