ShareCover, Australia’s flexible insurance provider for short-stay hosts has launched DisasterClass, a new campaign developed by Thinkerbell.
With ShareCover’s most common holiday rental insurance claim being damage to property and contents from guests having parties in the home, the insurance provider has released DisasterClass, with The Master of Disaster himself, Corey Worthington. The online platform features a series of tutorials for hosts on how to help protect their short-stay properties against unruly guests, holiday-mode accidents and stolen goods.
https://www.youtube.com/watch?v=-Q_AscuNrY4&feature=youtu.be
In 2008, Corey Worthington hosted the biggest house party ever in Melbourne, making it an infamous moment in pop culture. Being an instantly recognisable symbol of in-home mayhem, ShareCover partnered with Corey to share his extensive knowledge on the matter.
https://www.youtube.com/watch?v=rRnsvHD_oMA
IAG chief marketing officer, Brent Smart, says: “We’ve teamed up with national party icon, Corey Worthington, given his first-hand experience when it comes to throwing an epic house party. As Australia gears up for the post-lockdown summer holiday season, ShareCover wants to educate short-stay hosts so that they’re protected in the event their property is damaged or an accident occurs.”
https://www.youtube.com/watch?v=choZ97joExk
The national campaign lands as domestic travel continues to rise in popularity, and a huge surge is anticipated in Aussie holiday-makers ready to travel and keen to use short-stays to exercise freedom once again.
Thinkerbell’s executive creative tinker, Paul Swann, said: “When people are on holiday so are their brains, which can make accidents more likely to happen. Some guests may also check out with a little more than they checked in with. DisasterClass is about getting short-stay hosts to protect their holiday homes from 08 Corey.”
The video series will roll out across digital, paid search, social and press. The campaign will run throughout the summer.
And re-live Worthington’s infamous 2008 run-in with ACA’s Leila McKinnon below:
