Nine Serves Up 425 Million & Aces Tennis Australia Deal

Nine Serves Up 425 Million & Aces Tennis Australia Deal
B&T Magazine
Edited by B&T Magazine



Nine Entertainment, late yesterday, entered into an agreement with Tennis Australia for rights to all premium tennis played in Australia for the 2025 to 2029 seasons.

The average annual cash rights fee over the five-year period is $85m, starting lower and indexing over the term of the deal.  It’s an increase from the previous deal Nine signed in 2018 that was rumoured to hit the $300 million mark. 

Plus, it is a big jump from the last deal Seven signed with Tennis Australia way back in 2014, The Sydney Morning Herald has reported it was only $35 million a year. 

However, while the deal is still an eye-watering amount, it is actually less than was expected. Rumours have been flying for ages that Nine would be signing a $500 million dollar with Tennis Australia. So, the network ended up with $75 million in spare change.

Nine will also support Tennis Australia with contra, services and promotion over the duration of the agreement.

Consistent with Nine’s existing agreement with Tennis Australia, Nine has acquired the exclusive live rights (including Free To Air, subscription television, SVOD, streaming, mobile and social media) and extensive catch-up rights to the Australian Open.

Nine has also secured all the lead-up tournaments around Australia – the United Cup, the Adelaide International, and the Hobart International – and the Australian team matches in the Davis Cup and Billie Jean King Cup.

Mike Sneesby, CEO of Nine, said, “We are pleased to announce the extension of the partnership between Nine and Tennis Australia. Tennis attracts both a broad and very passionate following and perfectly fits Nine’s schedule, audiences and advertisers.

‘The Australian Open has delivered some of Australia’s most iconic sporting moments and largest television audiences. Together, we are committed to bringing these great moments to all Australians live free.

“Nine has shown its serious intent to a year-round commitment to continue to grow tennis.”

Tennis Australia CEO Craig Tiley said. “We want to show our sport at its best to continually excite tennis fans, whilst also appealing to a new generation of fans and players in this country. This new deal will certainly help us do that.”




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