Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads

Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads

Budweiser has created a new way of advertising on Spotify to ensure that ads don’t ruin the vibe of your favourite playlists. UninterruptAds: a pioneering initiative, converts songs that mention the brand’s name into targeted ads within the platform in Brazil.

When the Brazilian team identified that their name is present in more than 500 tracks available on Spotify, the beer brand decided to transform this spontaneous promotion into ads that don’t interrupt the listener’s moment.

Songs like My Luv, by Brazilian artist Kafé, were carefully programmed to be advertised in playlists that correspond to their genre, ensuring a smooth integration with the user experience. Launched in April, the project created by the Africa Creative agency reinforces Budweiser’s commitment to valuing both fans and artists, enriching the Spotify experience for the public and offering greater visibility to the artists who, indirectly, promoted the brand through years.

“With this strategy, Budweiser shows that, beyond supporting, it is also part of music. The brand authentically inserts itself into the music scene, promoting a deeper connection with fans and artists,” said Daniel Wakswaser, CMO at Ambev, in Brazil.

“This project used audio format as a form of content, completely innovative in the segment. In addition, we segment the campaign for specific audiences and rhythms, making the ad super organic for users,” said Thais Altschuller, beverage client partner at Spotify.




Please login with linkedin to comment

Brazil Budweiser Spotify

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]