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Reading: Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
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B&T > Campaigns > Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
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Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch

Aimee Edwards
Published on: 3rd May 2024 at 8:42 AM
Aimee Edwards
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The global promotional tour for Universal’s Furiosa: A Mad Max Saga, the much-anticipated return to the iconic dystopian world Academy Award-winning mastermind George Miller created 45 years ago, kicked off in epic fashion in Sydney yesterday.

Anya Taylor-Joy returned to Australia, joining Chris Hemsworth, George Miller and producer Doug Mitchell at a fiery media call like no other to officially launch the film’s global promotional tour in Sydney yesterday.

https://www.bandt.com.au/information/uploads/2024/05/Furiosa-press-sizzle-final-HD.mp4

The stars posed for photos in front of 4m high FURIOSA letters on Sydney’s Harbour, flanked by the legendary ‘Interceptor’ vehicle from the Mad Max films and ‘Cranky Black’ Furiosa’s car from the new film, while the iconic War Boys chanted atop the Harbour Bridge.

The formidable trio later celebrated alongside their Aussie cast and crew – including Alyla Browne, Charlee Fraser, Lachy Hulme and many more – as well as local film industry, celebrities and VIP guests at The State Theatre.

The team will then begin their global publicity trek, travelling to Mexico City, the prestigious Cannes Film Festival, London, Miami, New York, Toronto and Los Angeles.

Furiosa: A Mad Max Saga will have its World Premiere at the Festival de Cannes with Out of Competition gala screening at the Grand Théâtre Lumière on May 15.

Releasing wide in Australian cinemas May 23.

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TAGGED: Mad Max, universal
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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