M&C Saatchi Sydney’s creative stocks have received a major boost with the appointment of four talented and proven operators.
Nev Fordyce has been hired as senior creative from BMF where he was the head of interaction design. He will partner Steve Hanzic who has come across from M&C Saatchi’s digital and production business make as senior art director.
Fordyce worked across BMF’s full roster, including ALDI, MLA, Lion, and Carnival, creating consumer experiences and driving integrated creative across the diverse portfolio. His reel boasts a bunch of notable work, including the ‘Beef Oracle’ and ‘Lambnesia’ for MLA, ‘Be Free Earthlings’ for P&O, Lion’s ‘The Beer Pilgrim’, ‘ALDI Lunchbox’ and CommBank’s ‘Investorville’.
Hands on digital-specialist Hanzic is a veteran of a number of award-winning M&C Saatchi campaigns, including: Optus ‘Cleverbuoy’, the first work to feature Google Cube to launch the Presets new album for Google Play, the ‘Wallet Run’ game and ‘Credit Cards’ for CommBank plus Stonefields’ ‘Bad Reality’ interactive Film Clip.
Joining them at 99 Macquarie St is duo Blake Arthur (Copy) and Matt Ennis (Art) who have built up a four-year partnership at first BWM then Ogilvy Sydney. The pair have worked on numerous campaigns, including KFC’s ‘Stop and Smell the Chicken’, Coca-Cola global, Weet-Bix and Yellow Pages.
Independently Arthur has produced work for Sony and Toyota while Ennis worked on the award-winning Red Cross ‘Make Nuclear Weapons the Target’ campaign plus work for Telstra, Simplot and Voiceless. M&C Saatchi executive creative director Ben Welsh said: “Their work speaks for their talent but more importantly they’re mad keen to make their mark. Our clients will love them.”
Fordyce summed up the sentiment of the group when he said: “It’s an exciting year to be arriving at M&C Saatchi.
“Ben has laid out a solid vision on how M&C Saatchi plans to build on some great success, as the industry continues to innovate. I’m looking forward to working with some of the brightest minds, and contributing to the weight of such a strong agency.”
In the past two weeks M&C Saatchi has won the B&T Grand Prix Agency of the Year and Employer of the Year Awards in addition to Campaign Asia Pacific’s Australian Agency of the Year title. In October it was ranked 2nd on BRW’s 50 Most Innovative Companies in Australia list.
The R/GA Future of Mobility Report shows that two-thirds of vehicle owners globally (67 per cent) feel they will not have flexible transportation options in the future, even with the rise of new forms of mobility. This poses new opportunities in addition to new risks for automotive incumbents, who face a threat of losing direct […]
Australian underwear subscription brand Knobby is teaming up with its loyal subscribers to share their stories in a new campaign aimed at celebrating extraordinary individuals. Based on the Sunshine Coast, Knobby claims to be Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with its undies featuring an amazing new […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
A Channel Nine report on a woman who murdered her partner using ram sedatives and a poison mixed in a Nutribullet took an eerie turn yesterday when the live report was momentarily interrupted by the creepy neighbour from 1990’s Home Alone. Nine reporter Emma Partidge was reporting outside the NSW Supreme Court who’d just found […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]
Shaynna Blaze was crowned the winner of this season’s Celebrity Apprentice, netting 733,000 viewers, as per OzTAM’s metro data. She beat comedian Ross Noble, he of the excellent hair, for the top spot. In reward, she raised $100,000 for anti-domestic violence charity Voice of Change. The rest of the episode peaked at 614,000 viewers. Top overall […]
In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]
In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]
With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]