Marketing Mavericks: Optus’ Melissa Hopkins

New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?

Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.

Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.

B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.

Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.

Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.

New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.

PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.

Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.

The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.

If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.

Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.

Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.

Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?

Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.

The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.

New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.

Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.

It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.

B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.

Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.

The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.

Always thought you could do with better 3D immersive measurement? Happy days are ahead here.

B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.

The 1% club did not live up to its name when it comes to TV ratings last night.

Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.

CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.

This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.

Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.

Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.

As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.

Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.

Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.

Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.

Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.

It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.