Optus Creative Account Goes To Pitch As Media Decision Looms
Optus' creative is out for pitch. New agency tasked with the difficult…
EPL, Wimbledon & Super Rugby Under One Roof: Optus Sport Considers Sale To Nine’s Stan
With the Premier League, Champions League & Wimbledon under one roof, B&T's…
“It Starts With Yassss”: Optus Extends Partnership With Sydney Gay & Lesbian Mardi Gras For 2025 & 2026
Mardi Gras set to be all fun and games until you get…
Clive Dickens Departs Optus, Next Job Unclear
Optus' Clive Dickens has announced his departure after six years. Says his…
Gen AI Is ‘No Flash In The Pan’ And Is Where ‘Extraordinary Ideas Can Come To Life’
The B&T journalist that hosted this panel also penned this accompanying article.…
ACCC Sues Optus For Alleged “Unconscionable Conduct” In Flogging Expensive Phone Contracts To Vulnerable Customers That Didn’t Need Them
Troubled telco in more strife, this time for devious sales practices. Qantas…
Spotlight On Sponsors: Optus Doubles Down On Commitment To Aussie Veterans With Invictus Partnership
It's your weekly wrap on who's doing what in the sports marketing…
Emotive & Optus Break The Mould With Bold Social-First Campaign
Optus clearly chasing a younger crowd via this TikTok collab. Well, anyone…
Optus Delivers Challenger Spirit In Latest Campaign Via Emotive
Can a large TV ad spend get you off those accursed 'least…
Optus Is “All In” For Small Businesses In New Campaign Via Emotive
Troubled telco turns its attention to small business in work via Emotive.…
Optus’ Cam Luby: 5 Tips On How To Close The ‘Chasm Between Agencies & Marketers’
Optus' Cam Luby put the agency-client divide to rest at yesterday's MFA…
UM Australia & Mutinex Announce Real-Time Data Integration For Marketing Effectiveness
UM & Mutinex have unveiled this new whizz bangery, plus Optus as…
Optus Enlists Delta Goodrem & Jason Donovan To Promote Free 7-Day Trial In “No Catch” Campaign Via Emotive
The campaign from Optus via Emotive launches its free 7-day network trial…
Optus Announces “No-Cost, No-Commitment” 7-Day Mobile Network Trial In Bid To Win Back Customers
Did you declare "never again, Optus!" after the last data breach? Are…
UM Hires Former Carat Client Partnerships Head To Lead Optus Account
Matt Evans says "yes" to the Optus gig at UM but not…
Trust In Supermarkets Plummets As Bunnings Is Crowned Australia’s Most Trusted Brand
Woolies & Coles scramble to organise car park sausage sizzles and procure…
Optus Pays $1.5M ACMA Fine For Triple-Zero Breaches
Optus' woes continue apace with new fine. Still, it's not as though…
It’s B&T Wrapped: Are You Ready For The Final Friday Quiz Of The Year?
Doing f@ck-all a week out from Christmas? Take your laziness to new…
Qantas, Optus, Andrew O’Keefe! It’s 2023’s Most Momentous F#ck Ups!
Typically, B&T likes to champion the best & the brave. However, today…
“Kelly Helped Me Kill My Crippling Imposter Syndrome” – Mel Hopkins Stands Up For Outgoing Optus CEO Kelly Bayer Rosmarin
Optus customers may still be brandishing pitchforks, but at least here's some…
Kelly Bayer Rosmarin Resigns From Optus After Outage Leaves 10 Million Without Coverage
Hate your boss? Know how to f@ck over your company's IT systems?…
Optus CEO: It Would Have Been “Unusual” For Me To Be Public-Facing During The Outage
Optus chief's week goes from bad to diabolical after she's forced to…
Has The Optus Yes Brand Been Irreversibly Turned To Optus No After Yesterday’s Crash?
Claiming to be an Optus customer fast becoming the perfect excuse for…
Optus Brand Takes Another Hit With Major Network Outage
Optus continuing to do all of Telstra's marketing heavy lifting as the…
The Matildas Helps Optus Recover $1 Billion in Brand Value
Study finds Matildas helped Optus recover a $1B in brand value. Locking…
Matilda’s Games Added To Anti-Siphoning List Following World Cup Fever
Thought gropey Spaniards were the biggest fallout from the recent women's soccer…
Roy Morgan: Trust In Aussie Corporations Hits Rock Bottom Following String Of Data Breaches & Corporate Scandals
Banks no longer having it their own way as Aussies' trust in…
“No One Had Prepared For This Event”: Melissa Hopkins On The Optus Data Breach
You make a delicious chocolate fondue log & you don't get a…
Roy Morgan: Optus Tops Most Distrusted Brand List Following Data Breach; Meta, Telstra, News & Amazon Round Out Top Five
Latest brand trust results again prove the marketing merits to be had…
Optus Pens Deal With Musk’s Starlink To Skip Regional NBN
He may have completely rooted Twitter, but like any good zillionaire Elon…
Ian Thorpe Returns For Optus’ Inspiration Grant
Thorpie's been lying low for a while and B&T, for one, says…
Telcos Overtake Social Media As Australia’s Most Distrusted Industry, As Media Again Ranks Poorly
Convenience stores top annual most trusted industry list. Could it be that…
Optus Partners With Formula 1 Rolex Australian Grand Prix 2023
Optus wheels out Daniel Ricciardo as face of its Aussie F1 campaign.…
Optus Slapped With Court Injunction Over “Boost” Branding In Adverts
You gotta hand it to Optus, but when it comes to marketing/PR…
Study: Aussies Vote Ad Industry Least Trustworthy When It Comes To Data Breaches & Cyber Security
Study says adland is least trusted when it comes to data security.…
Study: A Majority Of Aussies Have No Trust In Telcos, With Optus Decidedly On The Nose
New study reveals Aussies hate their telcos. Big four banks just thankful…
Adland Guru Adam Ferrier Slams Sexist Treatment Of Optus CEO Amid Data Breach
Adam Ferrier delivers salient precis of the Optus data breach. All dressed…
Optus’ Poor Communication Digs Itself Into A Deeper Crisis Over Data Breach
What we all want to know is, why hasn't Optus wheeled out…
The Internet’s Best, Worst & Funniest Reactions To Optus’ Horror Data Leak
Finally we can laugh at the Optus leak! Unless your account's been…
