“Kelly Helped Me Kill My Crippling Imposter Syndrome” – Mel Hopkins Stands Up For Outgoing Optus CEO Kelly Bayer Rosmarin
Optus customers may still be brandishing pitchforks, but at least here's some kind words for its departing CEO.
Kelly Bayer Rosmarin Resigns From Optus After Outage Leaves 10 Million Without Coverage
Hate your boss? Know how to f@ck over your company's IT systems? There's plenty of lessons in the Optus fiasco.
Optus CEO: It Would Have Been “Unusual” For Me To Be Public-Facing During The Outage
Optus chief's week goes from bad to diabolical after she's forced to spend the night in Canberra.
Has The Optus Yes Brand Been Irreversibly Turned To Optus No After Yesterday’s Crash?
Claiming to be an Optus customer fast becoming the perfect excuse for ghosting annoying Tinder dates.
Opinion
Optus Brand Takes Another Hit With Major Network Outage
Optus continuing to do all of Telstra's marketing heavy lifting as the brand takes yet another whacking.
The Matildas Helps Optus Recover $1 Billion in Brand Value
Study finds Matildas helped Optus recover a $1B in brand value. Locking Gladys Berejiklian in a cupboard also helped.
Matilda’s Games Added To Anti-Siphoning List Following World Cup Fever
Thought gropey Spaniards were the biggest fallout from the recent women's soccer World Cup? Prove it's not true here.
Roy Morgan: Trust In Aussie Corporations Hits Rock Bottom Following String Of Data Breaches & Corporate Scandals
Banks no longer having it their own way as Aussies' trust in all corporates now lower than Peter Dutton's popularity.
“No One Had Prepared For This Event”: Melissa Hopkins On The Optus Data Breach
You make a delicious chocolate fondue log & you don't get a single compliment. But a data breach & no one forgets it.
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Roy Morgan: Optus Tops Most Distrusted Brand List Following Data Breach; Meta, Telstra, News & Amazon Round Out Top Five
Latest brand trust results again prove the marketing merits to be had from hosting a sausage sizzle in your carpark.
Recommended
Optus Pens Deal With Musk’s Starlink To Skip Regional NBN
He may have completely rooted Twitter, but like any good zillionaire Elon still has plenty of irons in the fire.
Ian Thorpe Returns For Optus’ Inspiration Grant
Thorpie's been lying low for a while and B&T, for one, says it's nice to see the big fella back and looking so well.
Telcos Overtake Social Media As Australia’s Most Distrusted Industry, As Media Again Ranks Poorly
Convenience stores top annual most trusted industry list. Could it be that we're only ever in them when drunk at 4am?
Recommended
Optus Slapped With Court Injunction Over “Boost” Branding In Adverts
You gotta hand it to Optus, but when it comes to marketing/PR disasters no other brand can hold a candle to it.
Study: Aussies Vote Ad Industry Least Trustworthy When It Comes To Data Breaches & Cyber Security
Study says adland is least trusted when it comes to data security. Could it be all the moustaches & $300 white sneakers?
Study: A Majority Of Aussies Have No Trust In Telcos, With Optus Decidedly On The Nose
New study reveals Aussies hate their telcos. Big four banks just thankful the heat's off of them for a change.
Adland Guru Adam Ferrier Slams Sexist Treatment Of Optus CEO Amid Data Breach
Adam Ferrier delivers salient precis of the Optus data breach. All dressed in mandatory black, of course.
Optus’ Poor Communication Digs Itself Into A Deeper Crisis Over Data Breach
What we all want to know is, why hasn't Optus wheeled out 'teflon' Gladys to assuage the marauding hordes?