Optus Targets Families With New Home Internet Offering
Optus has launched a new specific ‘all-in-one’ home internet solution designed for families to ensure the whole fami...
Google Cloud Partners With Optus For Customer Support Transformation
Google Cloud today announced a three-year strategic partnership with Optus to enhance the telco’s customer support tra...
Optus Launches New Flagship Store On Brisbane’s Queen Street
Optus' new flagship Brisbane store is being touted as the "future of retail" sans the matching coloured turtlenecks.
Optus Extends Its Support Of Digital eSIMs
In an Australian first, Optus is the first mobile network provider in Australia to allow customers to connect to a mobil...
Optus Sport Adds Samsung Smart TV Platform
It's not one but two Optus stories today. This one's a lot duller, evident by its lower positioning on the newsletter.
Optus V Telstra: Federal Court Dismisses Misleading Advertising Claims
Footy team failed to make the finals again this year? Maybe get your sports fix via this ongoing Telstra-Optus fracas.
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Australian Formula 1 Sensation Daniel Ricciardo Joins Optus In Fresh Partnership
Daniel Ricciardo is the undisputed nice-guy of Australian sport. Although Adam Gilchrist could possibly dispute that.
Optus Claims Chicken Suit Ad Is Responsible For Adelaide Crows’ First Win Of AFL Season… Yes Really!
AFL fans will know it’s been a tough year for the Adelaide Crows. The hapless Crows are sitting at the bottom of t...
Optus Launches Latest ‘It Starts With Yes’ Campaign, Featuring A Sweaty Man And A Chicken Suit
Be first to see the new Optus ad here at B&T. Well, unless you saw it somewhere else already, then be fourth to see it.
Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe And Re
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creat...
Optus Assistant Chatbot Surpasses 2 Million Conversations
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customer...
Optus Launches At-Home Workouts On Optus Sport
The other primary advantage of at-home workouts is you get to drink sauvignon blanc while performing them.
Telstra Accuses Optus Of Misleading Advertising
Telstra has accused Optus of dodgy advertising. Optus has hit back claiming Telstra sucks its stomach in during photos.
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Optus And Foxtel Extend Satellite Services partnership To 2031
It's rare B&T publishes news beyond the earth's Kármán line but, yes, here's some actual satellite news.
Optus Australia Unveils New Branding “It Starts With Yes” Via Special Group NZ
Optus calls in Kiwi agency for rebrand. Says it's not retribution for Trevor Chappell or Crowded House's Woodface album.
“It’s Embarrassing!” Ricky Gervais Skewers Kardashians And Influencer Culture In Rant
No one loves Ricky Gervais like the B&T office. Well, that David Brent movie was a bit shit, but apart from that.
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Arianna Huffington And Julia Gillard Feature In Optus’s Latest #GDayADay Video
Of all of Australia's dumped prime ministers, Julia Gillard is undoubtedly B&T's favourite dumpee after Mal and Kev.
Optus Launches ‘A G’Day A Day’ Campaign With A Host Of Sports Personalities
During these challenging times, Optus has an important role to play in keeping Australians connected and to help custome...
