Optus Partners With Amobee To Maximise TV And BVOD Investments
Optus and Amobee will be hoping for a fruitful and happy marriage…
Optus Launches Program Allowing Customers To Pause Notifications Across All Devices
Optus has introduced an australia-first innovation 'optus pause', giving customers the ability…
Optus Targets Families With New Home Internet Offering
Optus has launched a new specific ‘all-in-one’ home internet solution designed for…
Google Cloud Partners With Optus For Customer Support Transformation
Google Cloud today announced a three-year strategic partnership with Optus to enhance…
Optus Launches New Flagship Store On Brisbane’s Queen Street
Optus' new flagship Brisbane store is being touted as the "future of…
Optus Extends Its Support Of Digital eSIMs
In an Australian first, Optus is the first mobile network provider in…
Optus Sport Adds Samsung Smart TV Platform
It's not one but two Optus stories today. This one's a lot…
Optus V Telstra: Federal Court Dismisses Misleading Advertising Claims
Footy team failed to make the finals again this year? Maybe get…
Australian Formula 1 Sensation Daniel Ricciardo Joins Optus In Fresh Partnership
Daniel Ricciardo is the undisputed nice-guy of Australian sport. Although Adam Gilchrist…
Optus Claims Chicken Suit Ad Is Responsible For Adelaide Crows’ First Win Of AFL Season… Yes Really!
AFL fans will know it's been a tough year for the Adelaide…
Optus Launches Latest ‘It Starts With Yes’ Campaign, Featuring A Sweaty Man And A Chicken Suit
Be first to see the new Optus ad here at B&T. Well,…
Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe And Re
As part of a larger project to refine their brand with partner…
Optus Assistant Chatbot Surpasses 2 Million Conversations
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two…
Optus Launches At-Home Workouts On Optus Sport
The other primary advantage of at-home workouts is you get to drink…
Telstra Accuses Optus Of Misleading Advertising
Telstra has accused Optus of dodgy advertising. Optus has hit back claiming…
Optus And Foxtel Extend Satellite Services partnership To 2031
It's rare B&T publishes news beyond the earth's Kármán line but, yes,…
Optus Australia Unveils New Branding “It Starts With Yes” Via Special Group NZ
Optus calls in Kiwi agency for rebrand. Says it's not retribution for…
“It’s Embarrassing!” Ricky Gervais Skewers Kardashians And Influencer Culture In Rant
No one loves Ricky Gervais like the B&T office. Well, that David…
Arianna Huffington And Julia Gillard Feature In Optus’s Latest #GDayADay Video
Of all of Australia's dumped prime ministers, Julia Gillard is undoubtedly B&T's…
Optus Launches ‘A G’Day A Day’ Campaign With A Host Of Sports Personalities
During these challenging times, Optus has an important role to play in…
Optus To Waive Mobile Fees For Health Workers
Optus waives fees for health workers. Although, regional ones can still expect…
Optus Releases Animated Spot To Support ‘Donate Your Data’ Initiative
Optus has partnered with Bear Meets Eagle on Fire to produce a…
Marketing Mavericks: Optus’ Melissa Hopkins
To be a Marketing Maverick you have to be exceptional and a…
Optus To Offer Customers Additional Data
Optus to offer customers additional data. They probably would've preferred a roll…
Optus Poised To Secure Rugby Rights
Optus set to snare additional two customers after snaring broadcast rights to…
Optus Sport Secures Rights To Upcoming Copa America Tournament
Optus Sport has acquired the Australian media rights for the CONMEBOL Copa…
$15B Vodafone-TPG Merger Cleared By Federal Court
The Vodafone-TPG merger cleared, with possible new names now including VodTPG, VodaPIG…
Optus Slapped With $504,000 Fine For ‘Spamming’ Customers
Optus slapped with massive $504,000 fine. Well, with postage it was more…
Seven And Optus Partner To Stream Tokyo 2020 In 4K Ultra HD
Do you love watching the discus or shotput in 4K ultra HD?…
Optus To Help Bridge Digital Divide With ‘Donate Your Data’ Initiative
Look, it's a telco doing some actual good. And now there's a…
Foxtel Withdraws Bid For Key Rugby Rights, As Optus Reportedly Swoops In
Look, it's another rugby story. Fortunately, nothing to do with Israel Folau…
TBWA\Sydney Added To Optus’ Agency Roster
Optus' catchphrase may well be "Yes", but as you'll read here it's…
Optus And Thorpie Join The Olympics Unleashed Team
Optus & Thorpie join the Olympics Unleashed team. Budgie smugglers and swimming…
Optus Creates A Conversation To Promote Greater Visibility For Women’s Sport
Even B&T has to admit we've got a lot of worthy stories…
Optus Business Reimagines A More Agile Future For Enterprise
Optus Business has launched its latest campaign, showcasing the opportunities of a digital…
National Geographic Launches New-Look App In Partnership With Optus
National Geographic has launched its new-look app in partnership with Optus. The app…
Remarkable Marketers: Meet Optus’ Emma Jensen
If we entered B&T's Remarkable Marketers series in journalism awards, it'd definitely…
Optus Likens Bad Phone Plans To Prison Sentences In Campaign From 72andSunny
We've had plenty of bad phone plans, but we've never been to…
Smart Solutions Shortlisted for Optus My Business Award for 2018
Smart Solutions PR has just been shortlisted as a finalist for the…
