Optus Poised To Secure Rugby Rights

British and Irish Lions and Auistralia players contest a line-out during the Second Test match at the Etihad Stadium, Melbourne. PRESS ASSOCIATION Photo. Picture date: Saturday June 29, 2013. See PA story RUGBYU Lions. Photo credit should read: David Davies/PA Wire. RESTRICTIONS: Editorial use only, Non-commercial use, Photographs cannot be altered or adjusted other than in the course of normal journalistic or editorial practice. Call 44 (0)1158 447447 for further information.
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Optus Sports looks set to be the new home of Australian rugby, with Rugby Australia still having not received a single offer for the broadcast rights.

The Daily Telegraph is reporting Optus will secure the rights on a cut-price deal, three weeks after the code put the rights on the open market.

It is believed Fox Sports, which has televised Australian rugby for almost 25 years, has not – and will not – sign RA’s nondisclosure agreement.

This means Optus is effectively the only option remaining for RA, with Network 10 likely to continue in its role as the domestic FTA broadcaster.

However, as Optus does not currently film and package any of the sports it broadcasts, the telco is looking to factor in production costs into what will likely be a cut-price deal.

Production costs are believed to be around $10 million a year.

RA’s existing deal, which was signed in 2015, is said to be worth $57 million a year.

A decision is expected to be announced in the next two weeks.

 

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