Optus has opened its most sophisticated national flagship store along Brisbane’s Queen Street mall, giving customers and visitors a taste of Optus’ vision for the future of its retail stores.
The two-storey store is designed to deliver customers an experience beyond just shopping, through a clever space spanning 11 unique zones, all focused on catering to customers specific needs across a variety of different contact points.
Optus vice president of retail and channel sales Maurice McCarthy said this new store forms part of Optus’ continued commitment to taking customers interactions with Optus products and services to the next level.
“Investment in Queensland is a priority for Optus, with $54 million already invested into improving our state-wide network since July 2019 with 44 new sites. We are building on this investment over the next six months with $38.6 million to be invested,” McCarthy said.
“The store’s design supports unique and personalised customer experiences with zones created for different customer needs – from families, with our ‘Connected Home’ and ‘Kids’ zone, which keeps kids busy and entertained with a range of augmented and mixed reality experiences, to the ‘working home office’ zone for small business customers and CBD workers who are needing solutions to work more flexibly.”
“Optus has also designed ‘Express Connect’ zones to ensure customers who need to get in and out quickly can do so through zone specific staff members who are dedicated to providing efficient support, even during peak times.”
“In addition, this flagship store also features a state-of-the-art gaming centre which doubles as an avenue to showcase Game PathTM in action, as well as being the home of Optus’ recent eSports signing, The Chiefs team, where they will conduct their training and streaming.”
“We have hired the best of the best for our Queen Street store, creating three new roles to support customers in getting the most out of the store and their visit.”
