National Geographic has launched its new-look app in partnership with Optus.
The app provides users with a personalised content experience that offers live streaming channels, an immense photo library, digital articles, National Geographic magazine archives and over 3,000 captivating short-form videos and documentaries, including new content produced with Optus exclusively for the app.
Designed to bring National Geographic’s 131-year storytelling legacy into the digital era, the app update extends availability to all Australians.
This follows on from the world-first National Geographic App launch in July 2017, exclusive to eligible Optus post-paid mobile customers.
Since then, users have enjoyed over 2 million sessions in the app and experienced over 1 million video views, across more than 10 million screen views.
To mark the app refresh, Optus and National Geographic are introducing an exclusive new digital series, Only in Oz, hosted by National Geographic travellers Tyson Mayr, Luke Joseph Ryan, Steph Bendixsen and guest reporter Nush Freedman.
The digital-first series unearths unique and captivating stories from around Australia, with new episodes to be released weekly on the National Geographic App from today.
The app launches with 10 Only in Oz episodes, each 8-10 minutes in length, that cover the diverse extremities of Australia; from East to West to top end territory.
Leading travellers explore the likes of Eromanga in Queensland, where a dinosaur named ‘Monty’ is being excavated on a scale never seen before in Australia, to the tiny Carnac Island off the coast of Perth, where an estimated 400 deadly tiger snakes are the mysterious chief inhabitants.
National Geographic Partners ANZ MD, Tim Jones said: “National Geographic is
focused on educating and entertaining in equal measure, taking the National Geographic brand from reverence to relevance in a digital and mobile world.
“Our collaboration with Optus is all about leading the way to the future of 360-degree storytelling, with a wide range of diverse content that can be easily digested on the go.
“App users can get closer to our explorers, photographers, filmmakers, scientists and conservationists.
“The app is as limitless as your imagination, with fresh content uploaded daily; it’s a true expression of what National Geographic stands for: driving exploration and going further.”
Designed to learn from users’ behaviour, the app will continually refine their experience through the ‘For You’ tab that highlights the most relevant, curated content to provide a highly personalised ‘build your own adventure’ experience.
Optus’ head of TV and content, Corin Dimopoulos said: “Optus delights in delivering value to its customers through world-class mobile-led entertainment products.
“We are excited to be extending the National Geographic App to any customer, on any network, as long as they have an active mobile service and supported device.
“The App has exceeded benchmarks with Australians who are engaging across a broad range of mobilefirst content, personalised for them from snackable facts about animals, history and science and amazing photography, through to National Geographic’s premium TV boxsets.
“We know Australians want to access entertainment on mobile devices at a time that suits them.
“That’s why we’ve improved accessibility and made the app available on tablets as well as mobile phones, which is especially useful for keeping families informed and entertained while on-the-go.”
