National Geographic Launches New-Look App In Partnership With Optus

National Geographic Launches New-Look App In Partnership With Optus

National Geographic has launched its new-look app in partnership with Optus.

The app provides users with a personalised content experience that offers live streaming channels, an immense photo library, digital articles, National Geographic magazine archives and over 3,000 captivating short-form videos and documentaries, including new content produced with Optus exclusively for the app.

Designed to bring National Geographic’s 131-year storytelling legacy into the digital era, the app update extends availability to all Australians.

This follows on from the world-first National Geographic App launch in July 2017, exclusive to eligible Optus post-paid mobile customers.

Since then, users have enjoyed over 2 million sessions in the app and experienced over 1 million video views, across more than 10 million screen views.

To mark the app refresh, Optus and National Geographic are introducing an exclusive new digital series, Only in Oz, hosted by National Geographic travellers Tyson Mayr, Luke Joseph Ryan, Steph Bendixsen and guest reporter Nush Freedman.

The digital-first series unearths unique and captivating stories from around Australia, with new episodes to be released weekly on the National Geographic App from today.

The app launches with 10 Only in Oz episodes, each 8-10 minutes in length, that cover the diverse extremities of Australia; from East to West to top end territory.

Leading travellers explore the likes of Eromanga in Queensland, where a dinosaur named ‘Monty’ is being excavated on a scale never seen before in Australia, to the tiny Carnac Island off the coast of Perth, where an estimated 400 deadly tiger snakes are the mysterious chief inhabitants.

National Geographic Partners ANZ MD, Tim Jones said: “National Geographic is
focused on educating and entertaining in equal measure, taking the National Geographic brand from reverence to relevance in a digital and mobile world.

“Our collaboration with Optus is all about leading the way to the future of 360-degree storytelling, with a wide range of diverse content that can be easily digested on the go.

“App users can get closer to our explorers, photographers, filmmakers, scientists and conservationists.

“The app is as limitless as your imagination, with fresh content uploaded daily; it’s a true expression of what National Geographic stands for: driving exploration and going further.”

Designed to learn from users’ behaviour, the app will continually refine their experience through the ‘For You’ tab that highlights the most relevant, curated content to provide a highly personalised ‘build your own adventure’ experience.

Optus’ head of TV and content, Corin Dimopoulos said: “Optus delights in delivering value to its customers through world-class mobile-led entertainment products.

“We are excited to be extending the National Geographic App to any customer, on any network, as long as they have an active mobile service and supported device.

“The App has exceeded benchmarks with Australians who are engaging across a broad range of mobilefirst content, personalised for them from snackable facts about animals, history and science and amazing photography, through to National Geographic’s premium TV boxsets.

“We know Australians want to access entertainment on mobile devices at a time that suits them.

“That’s why we’ve improved accessibility and made the app available on tablets as well as mobile phones, which is especially useful for keeping families informed and entertained while on-the-go.”

 

 




Please login with linkedin to comment

National Geographic Optus

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]