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B&T > Media > “It’s Embarrassing!” Ricky Gervais Skewers Kardashians And Influencer Culture In Rant
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“It’s Embarrassing!” Ricky Gervais Skewers Kardashians And Influencer Culture In Rant

Staff Writers
Published on: 16th July 2020 at 11:03 AM
Staff Writers
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Ricky Gervais has taken aim at influencer culture – specifically the Kardashian family – in an online rant.

The comedian was speaking on a Periscope live and had taken a sip of a beer from craft brewer Brew Dog.

Gervais gave a shoutout to the brand and then launched into his spiel about the culture around sponsored posts and influencers.

“I keep getting these things, right, like proper mental money to do endorsed tweets,” he said.

“I’d heard about it, like the Kardashians get £20,000 for sitting on a bench saying, ‘ooh, I love this new chocolate bar’.

“I think that’s sort of embarrassing. I want myself to be real. I don’t mind doing an advert when everyone knows I got paid to do an advert.”

Gervais went on to say that the money spent on paying these influencers could be better spent supporting health workers and other charitable causes.

You can see video below here.

We didn’t have to pay for this publicity so we donated money to these charities instead @Nowzad @AllDogsMatter @AnimalsAsia @Paws2RescueUK

Cheers @rickygervais 🍻🐶 pic.twitter.com/3AYfnSNmIA

— BrewDog (@BrewDog) July 13, 2020

True to Gervais’s message, Brew Dog revealed it would be donating money to charity in exchange for the publicity.

Gervais’s apparent disinterest in sponsored posts and ads will remind many Australian viewers of his ‘anti-ad’ series with Optus a few years ago.

The campaign included one ad where Gervais simply says the word “Optus” from his bathtub and another that sees the comedian explaining he needs a “shedload of cash” to do the promotion , and explaining he “doesn’t want to put any effort into it”.

You can see the hilarious ads below.

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TAGGED: Optus, Ricky Gervais
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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