Optus Releases Animated Spot To Support ‘Donate Your Data’ Initiative

Optus Releases Animated Spot To Support ‘Donate Your Data’ Initiative
B&T Magazine
By B&T Magazine



Optus has partnered with Bear Meets Eagle on Fire to produce a new animated spot as part of the second installment of its ‘Donate Your Data’ initiative.

The ongoing program, which allows anyone with the My Optus app to donate some of their unused data to kids all over Australia who might need it, kicked off in December 2018. Over 5.7 million GBs of data has already been donated.

Furthermore, as the country now turns to online education, remote work and telehealth to protect the community during the COVID-19 pandemic, Donate Your Data aims to help those young Australians who may not have regular access to the internet, stay connected.

“Unfortunately, some Aussie kids really are getting left behind academically and socially, because they can’t access the same things their classmates can,” said Optus head of marketing Melissa Hopkins.

“Donating a bit of your data just helps them feel more connected to all that’s going on in their lives, particularly now. It really does make a difference.”

Called ‘Jumpstart’, the spot was created in collaboration with award-winning Danish animation studio Sun Creature and shows how one boy whose jet pack has run out of power, gets a little unexpected help so he can re-join his mates who’ve already flown off into the sky.

“It’s a simple idea about empathy and sharing some of what you have,” said Bear Meets Eagle on Fire co-founder Micah Walker Co-Founder.

“I’m really pleased with how Louis, Guillaume and the talented team at Sun Creature helped us bring it to life. We’ve wanted to work with them for a while now.”

Campaign Credits:

Client: Optus

Creative Studio: Bear Meets Eagle on Fire

Animation Studio: Sun Creature

Directors: Louis Clichy & Guillaume Dousse

Executive Producer: Bo Juhl

Producer: Guillaume Dousse

Line Producer: Jonas Juhl

Art Director: Martin Sand Vallespir

Animation Supervisor: Mourad Elias Seddiki

Project Managers: Christine Engel Snitkjaer & Thomas Fenger

Concept Artists: Lorenzo Lanfranconi & Zhihuang Dong

Storyboard: Léni Marotte & Louis Clichy

Editors: Louis Clichy, Léni Marotte & Henrik Langergaard Jepsen

Background Painters: Coralie Nagel, Lorenzo Lanfranconi & Matthew Vince

Character Animators: Bernard Som, Christoffer Kramme, Cyrille Chauvin, Léni Marotte, Slaven Reese & Thibaud Petitpas

FX Artists: Rachid Guendouze & Thibaud Petitpas

Clean Up and Color Artists: Anna Sagadin, Bernard Som, Christoffer Kramme, Cyrille Chauvin, Kay Sales, Karsten Kjaerulf-Hoop, Léni Marotte

Compositing: Philippe Valette & Andreas Severin

Finishing: Alt.vfx

Sound & Music: Rumble Studios

Composer: Adam Moses

Sound Designer: Tone Aston

Executive Producer: Michael Gie

Media: UM and Amobee

 




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