Optus Business has launched its latest campaign, showcasing the opportunities of a digital future.
The new brand campaign ‘This is Enterprise, Reimagined’, developed by Marmalade Melbourne, reflects a future where organisations can embrace the opportunities of a rapidly evolving digital economy to work without limits.
Optus Business conducted a soft launch of ‘This is Enterprise, Reimagined’ at Cisco Live in Melbourne in March.
An overwhelmingly positive response has led to a nationwide campaign rollout with Inflight TV and magazines, airport OOH, as well as digital and social media.
Optus Business marketing director Karen Negus said: “The vast scale and complexity of large enterprises can mean that they struggle to adapt and evolve with changing technologies as seamlessly as they should.
“Optus Business helps large enterprises thrive by reimagining the challenges they face with technologies that solve issues and create new opportunities.
“Our new look captures the feelings of weightlessness and relief which businesses and government organisations can experience when their digital solutions free them up to focus on their core business.”
Marmalade Client Service Director and Partner, Lisa Gumbleton, said: “Optus reimagines what’s humanly possible by connecting people with the right technology and the most effective solutions. We’ve brought that offer to life.”
The advertisements will be on Qantas and Virgin flights from 1 June.