Fury As Adidas Replace Women’s Team With Ex-Miss Universe To Model New Kit

Fury As Adidas Replace Women’s Team With Ex-Miss Universe To Model New Kit
SHARE
THIS



Sportswear giant adidas is in a spot of bother in Columbia after it used an ex-Miss Universe to model the country’s women’s football (soccer) national shirt instead of star players from the team.

Screen Shot 2017-11-13 at 9.44.17 am

adidas enlisted Paulina Vega Dieppa, a former Miss Colombia and Miss Universe winner, to model the shirt unveiled last week. However, it used the star of the men’s national team, James Rodriguez, to model the men’s equivalent.

images

The goalkeeper in the national women’s team, Vanessa Cordoba – the daughter of 73-cap ex-Colombia star Oscar – led the chorus of complaints.

“I have nothing against Adidas, and I acknowledge that football belongs to everyone, whether they play or not,” Cordoba wrote to social media. Cordoba is also an active campaigner for equality in sport.

Screen Shot 2017-11-13 at 9.48.01 am

“I also appreciate that they gave the shirt to a successful and influential woman for advertising purposes.

“However, in terms of respect and merit, one of the players should have received it first.

“It’s fine that they include celebrities to help promote football, I just don’t agree that Paulina Vega should wear the shirt before, say, Catalina Usme (the national team’s star striker),” Cordoba wrote.

The anger was shared by the men’s senior team, with their official Twitter account offering their support to Cordoba.

“Cordoba’s unhappiness is completely justified,” a tweet read. “Adidas made an involuntary mistake that we’re sure they’ll make up for.”

 

Please login with linkedin to comment

Adidas Sports Marketing

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]