Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players
Being a cheating little prick no impediment to marketability as Cameron Smith tops footy's most marketable.
Chelsea FC Delves Into The Sports Nutrition Business With Launch Of Its Own ‘Blue Fuel’ Brand
Will Chelsea's sports drink be as effective for hangovers as Gatorade? We're asking for a friend.
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Crown Resorts Partners With South Sydney Rabbitohs
This sports marketing story could easily be mistaken for a lesson in the importance of not having sex with schoolgirls.
Study: Why St George Bank’s Sponsorship Of The Dragons Is Kicking Goals
Here's a study into the most effective football team sponsorships. Hell, there's even some good news for the Wallabies.
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Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return
Do you ever read stories on B&T and think, "Why are they running this story on B&T?" This could fall into that category.
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Study: Swans The AFL’s Most Popular Team, As Fans Desert The Suns
On the downside The Suns are the most unpopular team in the AFL, on the upside they're the easiest to get tickets to.
Study: Cricket, Footy & Horse Racing Named As Australia’s Least Trusted Sports
On the downside, here's a list of Australia's least trusted sports. On the upside, they're the best to have a bet on.
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Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad
B&T's never sure why we run English Premier League stories. It's not like any English people work in Australian media.
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Global Sports Sponsorship To Hit $65 Billion In 2019 (As Telstra Threatens To Walk On $15M NRL Deal)
To understand the big bikkies in global sports, one need only need read this. It's like a massive, undigestible Tim Tam.
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Celebrating Player Jumps Advertising Hoarding, Mistakenly Plummets Three Metres
With the simple addition of advertising into this headline, B&T's turned a non-advertising story into a very vague one.
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Study: Almost One Million Aussies Now Play Basketball
This study into basketball participation rates falls under either "entirely pointless" or "B&T'll publish any old tat".
Bledisloe Fans Fume As On-Field CGI Ads Make Game Virtually Unwatchable
The future of sports advertising was on show at the Bledisloe, & it was like when rockets blow up on their launch pads.
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SBS Snares Rights To Wallabies’ European Spring Tour
It's all eyes on the special broadcaster for rah-rah fans after snaring the Wallabies' games. We may even win one, too.
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
It was good news & bad news for A-League supporter numbers. Well, it was namely bad news, if you want the honest truth.
AFL Announces The Black Eyed Peas As This Year’s Grand Final Entertainment
Black Eyed Peas announced as AFL grand final entertainers. Arguably, not as good as AC/DC, but better than Joe Dolce.
US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan
It's been a torrid week for Serena, Naomi and News Corp cartoonists everywhere. But finally some good news.
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Roger Federer Ditches Nike For Massive $US300 Million With Japanese Brand Uniqlo
Roger Federer signs monster deal with Uniqlo, although won't be wearing one of those hideous puffer jackets on court.
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Seven Relents, As Nine Handed Rights For Tennis 2019 For $48.5 Million
Nine snares the tennis for summer & thus avoids plans for constant Twenty To One re-runs or anything with Daryl Somers.
