“Nike Have Failed Miserably!” Liverpool FC’s New Strip Unkindly Roasted For Looking Like Ronald McDonald!
B&T's calling this a legitimate sports marketing story. When really it's just pissed-off fans sounding off on Twitter.
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TLA Partners With Neuro-Insight To Uncover What Really Drives Fan Behaviour
Keen to know why some sports fans like to drink excessively, eat pies and streak on the field? This study might explain.
Remote-Controlled Volkswagen Toy Car Delivers Euro Game Ball & Social Media Can’t Get Enough
This stunt proves a great idea will usurp a massive budget every time. Although blowing massive budgets is far more fun.
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Media Rights, Sponsorship & The Battle For Viewers Football Seasons Kick Off
This expert piece on the state of play of football marketing will be made better with a soggy pie & a mid-strength beer.
Opinion
Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players
Being a cheating little prick no impediment to marketability as Cameron Smith tops footy's most marketable.
Chelsea FC Delves Into The Sports Nutrition Business With Launch Of Its Own ‘Blue Fuel’ Brand
Will Chelsea's sports drink be as effective for hangovers as Gatorade? We're asking for a friend.
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Crown Resorts Partners With South Sydney Rabbitohs
This sports marketing story could easily be mistaken for a lesson in the importance of not having sex with schoolgirls.
Study: Why St George Bank’s Sponsorship Of The Dragons Is Kicking Goals
Here's a study into the most effective football team sponsorships. Hell, there's even some good news for the Wallabies.
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Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return
Do you ever read stories on B&T and think, "Why are they running this story on B&T?" This could fall into that category.
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Study: Swans The AFL’s Most Popular Team, As Fans Desert The Suns
On the downside The Suns are the most unpopular team in the AFL, on the upside they're the easiest to get tickets to.
Study: Cricket, Footy & Horse Racing Named As Australia’s Least Trusted Sports
On the downside, here's a list of Australia's least trusted sports. On the upside, they're the best to have a bet on.
Recommended
Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad
B&T's never sure why we run English Premier League stories. It's not like any English people work in Australian media.
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Global Sports Sponsorship To Hit $65 Billion In 2019 (As Telstra Threatens To Walk On $15M NRL Deal)
To understand the big bikkies in global sports, one need only need read this. It's like a massive, undigestible Tim Tam.
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Celebrating Player Jumps Advertising Hoarding, Mistakenly Plummets Three Metres
With the simple addition of advertising into this headline, B&T's turned a non-advertising story into a very vague one.
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Study: Almost One Million Aussies Now Play Basketball
This study into basketball participation rates falls under either "entirely pointless" or "B&T'll publish any old tat".
Bledisloe Fans Fume As On-Field CGI Ads Make Game Virtually Unwatchable
The future of sports advertising was on show at the Bledisloe, & it was like when rockets blow up on their launch pads.
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SBS Snares Rights To Wallabies’ European Spring Tour
It's all eyes on the special broadcaster for rah-rah fans after snaring the Wallabies' games. We may even win one, too.
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
It was good news & bad news for A-League supporter numbers. Well, it was namely bad news, if you want the honest truth.
