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Sports Marketing

Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players
  • Marketing

Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players

Being a cheating little prick no impediment to marketability as Cameron Smith tops footy's most marketable.

Posted 4 months Ago
Chelsea FC Delves Into The Sports Nutrition Business With Launch Of Its Own ‘Blue Fuel’ Brand
  • Marketing

Chelsea FC Delves Into The Sports Nutrition Business With Launch Of Its Own ‘Blue Fuel’ Brand

Will Chelsea's sports drink be as effective for hangovers as Gatorade? We're asking for a friend.

Posted 7 months Ago
Recommended

by B&T Magazine

B&T Magazine
Crown Resorts Partners With South Sydney Rabbitohs
  • Marketing

Crown Resorts Partners With South Sydney Rabbitohs

This sports marketing story could easily be mistaken for a lesson in the importance of not having sex with schoolgirls.

Posted 11 months Ago
Study: Why St George Bank’s Sponsorship Of The Dragons Is Kicking Goals
  • Marketing

Study: Why St George Bank’s Sponsorship Of The Dragons Is Kicking Goals

Here's a study into the most effective football team sponsorships. Hell, there's even some good news for the Wallabies.

Posted 1 year Ago
Recommended

by B&T Magazine

B&T Magazine
Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return
  • Marketing

Sports Team Unveils Jaw-Dropping Giant Holographic Lion To Mark Stadium Return

Do you ever read stories on B&T and think, "Why are they running this story on B&T?" This could fall into that category.

Posted 1 year Ago
Recommended

by B&T Magazine

B&T Magazine
Study: Swans The AFL’s Most Popular Team, As Fans Desert The Suns
  • Marketing

Study: Swans The AFL’s Most Popular Team, As Fans Desert The Suns

On the downside The Suns are the most unpopular team in the AFL, on the upside they're the easiest to get tickets to.

Posted 1 year Ago
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Study: Cricket, Footy & Horse Racing Named As Australia’s Least Trusted Sports
  • Marketing

Study: Cricket, Footy & Horse Racing Named As Australia’s Least Trusted Sports

On the downside, here's a list of Australia's least trusted sports. On the upside, they're the best to have a bet on.

Posted 1 year Ago
Recommended

by B&T Magazine

B&T Magazine
Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad
  • Campaigns

Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad

B&T's never sure why we run English Premier League stories. It's not like any English people work in Australian media.

Posted 1 year Ago
Recommended

by B&T Magazine

B&T Magazine
Global Sports Sponsorship To Hit $65 Billion In 2019 (As Telstra Threatens To Walk On $15M NRL Deal)
  • Marketing

Global Sports Sponsorship To Hit $65 Billion In 2019 (As Telstra Threatens To Walk On $15M NRL Deal)

To understand the big bikkies in global sports, one need only need read this. It's like a massive, undigestible Tim Tam.

Posted 1 year Ago
Recommended

by B&T Magazine

B&T Magazine
Celebrating Player Jumps Advertising Hoarding, Mistakenly Plummets Three Metres
  • Media

Celebrating Player Jumps Advertising Hoarding, Mistakenly Plummets Three Metres

With the simple addition of advertising into this headline, B&T's turned a non-advertising story into a very vague one.

Posted 1 year Ago
Recommended

by B&T Magazine

B&T Magazine
Study: Almost One Million Aussies Now Play Basketball
  • Marketing

Study: Almost One Million Aussies Now Play Basketball

This study into basketball participation rates falls under either "entirely pointless" or "B&T'll publish any old tat".

Posted 2 years Ago
Bledisloe Fans Fume As On-Field CGI Ads Make Game Virtually Unwatchable
  • Marketing
  • Media

Bledisloe Fans Fume As On-Field CGI Ads Make Game Virtually Unwatchable

The future of sports advertising was on show at the Bledisloe, & it was like when rockets blow up on their launch pads.

Posted 2 years Ago
Recommended

by B&T Magazine

B&T Magazine
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SBS Snares Rights To Wallabies’ European Spring Tour
  • Media

SBS Snares Rights To Wallabies’ European Spring Tour

It's all eyes on the special broadcaster for rah-rah fans after snaring the Wallabies' games. We may even win one, too.

Posted 2 years Ago
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

It was good news & bad news for A-League supporter numbers. Well, it was namely bad news, if you want the honest truth.

Posted 2 years Ago
AFL Announces The Black Eyed Peas As This Year’s Grand Final Entertainment
  • Marketing

AFL Announces The Black Eyed Peas As This Year’s Grand Final Entertainment

Black Eyed Peas announced as AFL grand final entertainers. Arguably, not as good as AC/DC, but better than Joe Dolce.

Posted 2 years Ago
US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan
  • Marketing

US Open Winner Naomi Osaka Snares Lucrative Sponsorship Deal With Nissan

It's been a torrid week for Serena, Naomi and News Corp cartoonists everywhere. But finally some good news.

Posted 2 years Ago
Recommended

by B&T Magazine

B&T Magazine
Roger Federer Ditches Nike For Massive $US300 Million With Japanese Brand Uniqlo
  • Marketing

Roger Federer Ditches Nike For Massive $US300 Million With Japanese Brand Uniqlo

Roger Federer signs monster deal with Uniqlo, although won't be wearing one of those hideous puffer jackets on court.

Posted 2 years Ago
Recommended

by B&T Magazine

B&T Magazine
Seven Relents, As Nine Handed Rights For Tennis 2019 For $48.5 Million
  • Marketing

Seven Relents, As Nine Handed Rights For Tennis 2019 For $48.5 Million

Nine snares the tennis for summer & thus avoids plans for constant Twenty To One re-runs or anything with Daryl Somers.

Posted 2 years Ago
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