LADbible Australia has today announced an official partnership with the Parramatta Eels NRLW team, marking the first time an independent social publisher has partnered with an NRL or NRLW team.
The landmark partnership will continue until the end of April 2023, with content integration via LADbible Australia’s sport publication SPORTbible Australia. The partnership will include SPORTbible Australia jersey branding for the Parramatta Eels NRLW kit and integration across digital and social content.
The partnership will utilise LADbible Australia’s monthly Australian reach of 13 million and global reach of over 100 million to share and elevate the stories of the Parramatta Eels NRLW team and its players.
As part of the deal, LADbible Australia will gain access to the women’s playing group, offering an exciting opportunity to work with a mix of established and new players and showcase their personalities both on and off the field. LADbible Australia will also gain access to Parramatta Eels NRLW’s official IP, allowing LADbible to embed itself within the Parramatta Eels’ inaugural NRLW competition – a uniquely exciting moment in Australian sporting culture.
The move is the first time an independent social publisher has partnered with a professional women’s sporting team in Australia, and is the first sporting sponsorship aligned to women’s professional sport for LADbible globally.
Joseph Summers, general manager at LADbible Australia, said: “We’re excited to help connect more Australian sports fans with the Parramatta Eels NRLW team, Women’s Rugby League and women’s sports and athletes more broadly through a mixture of content, storytelling and brand building. We’re proud to be sponsoring a team that is laser-focused on change, growth and people both on and off the field.
“The promotion and development of female elite sports within Australia is an important strategic direction for SPORTbible Australia over the next two years, and this ground-breaking partnership is the first important piece of that puzzle.”
Jim Sarantinos, Parramatta Eels’ chief executive officer, said: “We are thrilled to have a globally renowned platform in SPORTbible Australia partner with our NRLW program. SPORTbible Australia’s vision for enhancing the profile of our NRLW team shows their commitment to growing the women’s game which will inspire young female athletes to pursue their dreams.”
