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Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players

Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players

Grand Finalists Cameron Smith and Dustin Martin have topped Gemba’s NRL and AFL Gemba Asset Power Rankings for 2020, positioning them as the most marketable players in their respective leagues.

The rankings are released today by Gemba, a leading sports and entertainment insights, strategy and communications agency.

Topping the AFL Asset Power Rankings list are two of this year’s Grand Finalists, Richmond’s Dustin Martin and Geelong’s Gary Ablett Jr. The top five is rounded out by Nathan Fyfe (Fremantle), Nic Naitanui (West Coast) and Trent Cotchin (Richmond).


And while Gary Ablett Jr. is expected to play his final AFL game this weekend, so to is speculation rife that Melbourne Storm’s Cameron Smith will also bring an end to his career in another Grand Final appearance on Sunday.

Smith tops Gemba’s NRL Asset Power rankings list for 2020, as the NRL player with the highest overall awareness and likeability among Australians. James Tedesco (Roosters), Josh Addo-Carr (Storm), Kalyn Ponga (Knights) and Jason Taumalolo (Cowboys) complete the NRL top five.

Gemba’s Asset Power tracks how Australians perceive our sports stars, celebrities and entertainers to help sponsors and rights holders determine which ambassadors to partner with, and who can deliver greatest cut-through among target audiences. Through continuous consumer research Gemba tracks the awareness and likeability of hundreds of individuals across the sport and entertainment landscape. The full reports can be downloaded free at

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