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Reading: Adidas & Arsenal Team Up To Fight London Knife Crime In Powerful Campaign
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B&T > Campaigns > Adidas & Arsenal Team Up To Fight London Knife Crime In Powerful Campaign
Campaigns

Adidas & Arsenal Team Up To Fight London Knife Crime In Powerful Campaign

Staff Writers
Published on: 14th January 2022 at 9:03 AM
Staff Writers
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Sportswear giant Adidas is using its sponsorship of London EPL team Arsenal to tackle the very serious problem of knife crime among the city’s youth.

A new campaign fronted by Arsenal legend Ian Wright and actor Idris Elba and attempts to bring attention to the problem that’s reportedly seen 150 people die from knife wounds in the past 12 months alone!

Called “No more red”, the spot’s the work of creative agency Iris and is a play on Arsenal’s famed red playing shirt.

To bring further attention to the horrific problem, last weekend Arsenal ditched its red kit in favour of an all-white shirt (including the shirts’ sponsorship logos and players’ names) in its game against Nottingham Forest (Nottingham winning 1-0).

Check out the powerful work below:

 

 

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TAGGED: Adidas, Arsenal, Sports Marketing
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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