Frank Health Insurance Launches Innovative Voice App Via WPP’s WhiteGREY

Frank Health Insurance Launches Innovative Voice App Via WPP’s WhiteGREY
SHARE
THIS



frank Health Insurance has launched Australia’s first voice app for the Private Health Industry (PHI) category.

The frank insurance voice app will provide easy answers to complicated PHI questions and will be promoted through a media partnership with Spotify and accompanied by an awareness campaign encouraging consumers to not direct their PHI questions to the wrong people.

The app has been developed as an extension of frank’s ‘easy as frank’ brand platform.

whiteGREY head of technology Juan Garcia said the voice app is designed for members and non-members alike, as both a customer utility and demonstration of frank’s brand ethos.

 He said: “With the cross-channel voice era now well and truly here, service categories like private health insurance are looking for innovative ways to keep up with public expectations of simplicity and convenience.

“frank found themselves uniquely suited to lead the PHI industry into voice technology, not only because of the brand’s role as a digital insurer but because of a mission to set the standard in ease.

“With imminent changes to the category in the near future, an app for consumers to easily get the right answers was a great opportunity to set the brand apart.

“We knew immediately what was needed and what would make it unnecessarily complicated.”

Diane Pavlicevic, who holds duals roles as the Head of frank Health Insurance as well as marketing head of parent company GMHBA, said: “As a digital health insurer that lives to simplify a complicated category, building Australia’s first health insurance voice app was a natural decision.

“Not only is it a clear demonstration of the ‘easy as’ proposition that defines frank so well, it sets up the brand to continue innovating into the future”. 

Please login with linkedin to comment

Frank health insurance whiteGREY WPP

Latest News

Thursday TV Wrap: Albo’s Budget Reply Gets 330,000 Viewers
  • Media

Thursday TV Wrap: Albo’s Budget Reply Gets 330,000 Viewers

riveting TV for the Budget Superfans, Labour Leader Anthony Albanese’s budget reply speech scored 337,000 viewers for the ABC, down just over 50,000 from last year. Albo’s speech emphasised social housing, particularly to address issues of domestic violence and homelessness among veterans. Their proposed housing Australia Future Fund policy would in theory invest $10 billion […]

by B&T Magazine

B&T Magazine
The Customer Journey Starts With Having Good Data
  • Technology

The Customer Journey Starts With Having Good Data

Albert Nel [featured image] is the vice president, APAC at OpenText. Here, he describes the role of data in the customer journey. The customer experience has been focused on digital for the last few years and that’s only been supercharged by the pandemic. A perfect storm of new technology, hybrid and remote work and social […]

Opinion

by B&T Magazine

B&T Magazine
The Beautiful Collision Of Advertising & Design
  • Opinion

The Beautiful Collision Of Advertising & Design

In this guest post, 72andSunny’s head of strategy Ross Berthinussen says everyone would benefit if design teams were more integrated into the advertising process… A clear trend from the last few years is the move from clients working with Advertising and Design specialists to creative companies marrying the two. Of course, there’s an argument for […]

“It Was Too Co-Ordinated”: Ellen Talks End Of The Ellen DeGeneres Show
  • Media

“It Was Too Co-Ordinated”: Ellen Talks End Of The Ellen DeGeneres Show

Ellen DeGeneres’s flagship talk show, The Ellen DeGeneres Show, will end in 2022. Despite lingering on the airwaves since 2003 and winning more than 60 Emmys in that period, the show is now coming to its end. Last year, allegations of bullying and workplace harassment emerged surrounding the show, and DeGeneres’s own complicity in those […]

by B&T Magazine

B&T Magazine
Appointing A Head Of Innovation Won’t Drive Agency Innovation
  • Marketing
  • Opinion

Appointing A Head Of Innovation Won’t Drive Agency Innovation

Innovation has been a central agency theme for years, but the founder of Australian martech business Triggerfish argues hiring a head of innovation won’t lead to agency innovation. By Ben Shapiro, founder and managing director at Triggerfish While “pivot” was the buzzword of 2020, innovation has been a central agency theme for many years, as agencies across […]

by B&T Magazine

B&T Magazine
Digital Media concept Wall of screens smart TV
  • Media

CTV Growth Sees PubMatic’s Revenue Lift 54%

PubMatic has posted a 54 per cent year-on-year lift in revenue, according to the company’s latest financial results. Revenue in the first quarter of 2021 was $US43.6 million – up from $US28.3 million this time last year. “We delivered another exceptional quarter driven by multiple organic growth drivers. Our performance reinforces the belief that our […]

by B&T Magazine

B&T Magazine
Chaka Sobhani Named Leos’ Global Chief Creative
  • Advertising

Chaka Sobhani Named Leos’ Global Chief Creative

Chaka Sobhani has been appointed global chief creative pfficer of Leo Burnett, replacing Liz Taylor who leaves after two years with the agency. Sobhani, who has been CCO of Leo Burnett London for exactly five years, will take on this global role while continuing her creative leadership of the London office. In her new role, […]

Image lead story All The Pics From Our First 2021 Changing The Ratio Breakfast!
  • Marketing
  • Media

All The Pics From Our First 2021 Changing The Ratio Breakfast!

Yesterday’s Changing the Ratio was an inspiring, empowering event, where attendees had the opportunity to hear from some of the industry’s most important change makers. You can read a full wrap up here. We heard first from Marlee Silva, who spoke about how businesses can retain, respect, and uplift their First Nations employees. Tommy Trout, […]

by B&T Magazine

B&T Magazine
TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Flight of the Conchords’ Funny Man Rhys Darby Stars In New Campaign For Xero
  • Media

Flight of the Conchords’ Funny Man Rhys Darby Stars In New Campaign For Xero

Xero has launched a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andsunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andsunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo