Australia’s influencer heartland is readying for another promotion, after Netflix announced it had commissioned Byron Baes – a new show detailing the lives of influencers in Byron Bay.
The new show, which is being called a ‘docu-soap’, is set to feature a “feed of hot Instagrammers living their best lives”, according to Netflix.
The eight-part Netflix Original promises to bring “fights, flings and heartbreak” and will be executive produced by Emma Lamb, who has previously worked on Nine’s MAFS.
🚨 ANNOUNCING 🚨 #ByronBaes, a docu-soap series following a ‘feed’ of hot Instagrammers living their best lives, being their best selves, creating the best d̶r̶a̶m̶a̶ content. #nofilter guaranteed.
We can’t wait for you to meet our Baes! 😎☀️ pic.twitter.com/FV7TAevnza
— Netflix ANZ (@NetflixANZ) April 7, 2021
VICE’s Julian Morgan and former Ellen Show production manager Rachel Tuffery are also involved in the project.
Speaking to the Herald, Netflix’s director of content for Australia and New Zealand Que Minh Luu said the show will delve deeper into the lives of these influencers.
“You’ve got this cabal, or live feed as we’ve been calling it, of Instagrammers, who all live up in Byron, and there are a lot of them… And we’re following them as they’re going about the hustle and finding love and happiness and the validation of the people around them and people online.”
Australian model Elyse Knowles is tipped to be joining the show, according to reports.
And while the show might sound like binge-watching heaven, it also marks another Australian Netflix Original from Netflix, after the streaming service copped criticism for not doing enough to support the local industry.
