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B&T > Media > ‘Byron Baes’ Is Coming To Netflix As Look Into The Lives Of Aussie Influencers
Media

‘Byron Baes’ Is Coming To Netflix As Look Into The Lives Of Aussie Influencers

Staff Writers
Published on: 8th April 2021 at 11:08 AM
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Australia’s influencer heartland is readying for another promotion, after Netflix announced it had commissioned Byron Baes – a new show detailing the lives of influencers in Byron Bay.

The new show, which is being called a ‘docu-soap’, is set to feature a “feed of hot Instagrammers living their best lives”, according to Netflix.

The eight-part Netflix Original promises to bring “fights, flings and heartbreak” and will be executive produced by Emma Lamb, who has previously worked on Nine’s MAFS.

🚨 ANNOUNCING 🚨 #ByronBaes, a docu-soap series following a ‘feed’ of hot Instagrammers living their best lives, being their best selves, creating the best d̶r̶a̶m̶a̶ content. #nofilter guaranteed.⁣⁣

We can’t wait for you to meet our Baes!⁣⁣ 😎☀️ pic.twitter.com/FV7TAevnza

— Netflix ANZ (@NetflixANZ) April 7, 2021

VICE’s Julian Morgan and former Ellen Show production manager Rachel Tuffery are also involved in the project.

Speaking to the Herald, Netflix’s director of content for Australia and New Zealand Que Minh Luu said the show will delve deeper into the lives of these influencers.

“You’ve got this cabal, or live feed as we’ve been calling it, of Instagrammers, who all live up in Byron, and there are a lot of them… And we’re following them as they’re going about the hustle and finding love and happiness and the validation of the people around them and people online.”

Australian model Elyse Knowles is tipped to be joining the show, according to reports.

And while the show might sound like binge-watching heaven, it also marks another Australian Netflix Original from Netflix, after the streaming service copped criticism for not doing enough to support the local industry.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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