Australia’s influencer heartland is readying for another promotion, after Netflix announced it had commissioned Byron Baes – a new show detailing the lives of influencers in Byron Bay.
The new show, which is being called a ‘docu-soap’, is set to feature a “feed of hot Instagrammers living their best lives”, according to Netflix.
The eight-part Netflix Original promises to bring “fights, flings and heartbreak” and will be executive produced by Emma Lamb, who has previously worked on Nine’s MAFS.
We can’t wait for you to meet our Baes! 😎☀️ pic.twitter.com/FV7TAevnza
— Netflix ANZ (@NetflixANZ) April 7, 2021
VICE’s Julian Morgan and former Ellen Show production manager Rachel Tuffery are also involved in the project.
Speaking to the Herald, Netflix’s director of content for Australia and New Zealand Que Minh Luu said the show will delve deeper into the lives of these influencers.
“You’ve got this cabal, or live feed as we’ve been calling it, of Instagrammers, who all live up in Byron, and there are a lot of them… And we’re following them as they’re going about the hustle and finding love and happiness and the validation of the people around them and people online.”
Australian model Elyse Knowles is tipped to be joining the show, according to reports.
And while the show might sound like binge-watching heaven, it also marks another Australian Netflix Original from Netflix, after the streaming service copped criticism for not doing enough to support the local industry.
Please login with linkedin to commentNetflix
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]