Audi Australia has announced the appointment of Herd MSL to support its Corporate Communications activities.

Herd MSL will support Audi Australia’s Corporate Communications team to amplify ongoing communications activity, delivering campaigns with impact to reach diverse audiences and build a greater understanding of Audi’s progressive, sporty and sustainable brand qualities.

Audi Australia corporate communications manager, Shaun Cleary said: “The team at Herd MSL impressed us with the quality of their insights and the depth of their strategic concepts.

“They bring a broad range of experience, and most importantly, an innovative flair that perfectly complements the Audi brand.

“We look forward to working with them closely to tell engaging and relevant Audi stories, as part of the exciting era of future mobility that our industry is embarking on.”

Herd MSL CEO, Vanessa Liell said: “We are incredibly grateful to have the opportunity to partner with one of the most progressive and premium brands in the world and one that has forged a reputation both in Australia and globally for excellence and high-performance.

“We are an ambitious, fearless and creative team that thrives on achieving more than our clients ever thought possible and are excited to bring our enthusiasm, talent and professionalism to Audi Australia.”

With more than 70 specialists passionate about creative and integrated campaigns, Herd MSL represents one of Australia’s largest and most-awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative.