Most Just Accept The Answer At The Top: Telstra’s Bid To Feed LLMs, Not The Press, During Outage
Telstra lifts the lid on its outage response. But only once it…
Who’s Earned Top Billing This Year? It’s B&T’s Best of the Best Consumer PR Leaders
B&T always makes sure we reply to these PRs' emails (most of…
Who’s Running The Creator Circle? Meet B&T’s Best Of The Best Creator & Influencer Agency Leaders
Sorry to disappoint, but Sopha Dopha did not make it on this…
Herd MSL Serves Up Creator Conversations For NESCAFÉ
There's plenty you could discuss over a Nescafe. Not least getting a…
Herd MSL: B&T’s Agency Scorecard 2026
Have you Herd? PR agencies are now included in the Agency Scorecards!
Herd MSL Launches New AI Search Service In Cross-Publicis Collab
We love when everyone gets on well in the office.
Can You TikTok Your Way Out Of A Comms Crisis?
Being ‘Regina George-d’ by a protein bar is apparently "so fetch". Whatever…
Animal Welfare League NSW Teams Up With Saatchi & Saatchi To Hijack TikTok Feeds
Far from barking up the wrong tree, this new work from Saatchis…
Herd MSL Unveils Reputation Resilience Council To Support New & Existing Clients
If anyone needs their reputation defending, it's Brendon McCullum and Ben Stokes.
Nescafé Launches Creator-Led ‘Pour It, Mix It, Hack It’ Campaign Via Herd MSL & Publicis Conseil
Coffee brand targets Zs with new work inspired by TikTok hack culture.…
Leo Burnett Australia & Johnnie Walker Host Mardi Gras Debutante Ball For Festival First-Timers
Look out for more projectile vomiting on Oxford Street as Mardi Gras…
Herd MSL Nabs oOh! Media’s Peter Galmes For Chief Creative Strategist Role
Herd MSL's office Dungeons & Dragons tournament takes sinister twist with appointment…
Herd MSL Australian CEO Skye Lambley Expands Role To New Zealand
Herd MSL's Australian boss Skye Lambley set to give the frequent flyers…
Herd MSL Wins Microsoft’s PR, Ending 20-Year Oglivy Relationship
Herd MSL wins Microsoft's PR. Designers apparently unhappy having to hide their…
What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
In this guest post, Stu Wragg (lead image), chief strategy officer at…
Feeling Uncomfortable Is Your Biggest Opportunity For Growth
This columnist argues feeling uncomfortable can deliver more creative results. That's your…
Uber Eats Flies Giant Pickle Over Sydney Beaches
Uber Eats flies a giant pickle over Sydney beaches, as reports flood…
Herd MSL Announces Foxtel Account Win
Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on…
Does Your PR Strategy Need An Update?
Does your PR strategy start, "Doth, thy man of raven & forlorn…
Tough Crowd: Knowing Your Audience The Key To Communicating During COVID-19
Find out how brands and businesses should be responding to the current…
Publicis’ Herd MSL Promotes Skye Lambley To Group MD
Publicis Groupe ANZ CEO, Michael Rebelo, today announced the appointment of Skye…
Herd MSL Launches Tech Platforms ROAR And Fluency In Australia To Drive PR Innovation
PR Agency Herd MSL leads the market in innovation and technology with…
Audi Australia Appoints Herd MSL As Its New Corporate Communications Partner
Herd MSL staff forced to eat sauerkraut and kartoffelkloesse for lunch after…
ScUber, World’s First Ride Share Submarine Brought To you By Publicis Worldwide, Herd MSL And Uber
Uber has partnered with the Queensland government to launch the World's first…
Herd MSL Makes Three Senior Management Appointments
Herd MSL makes three senior appointments. We stress, not lower ground floor,…
Herd MSL Changes Up Leadership Team With New Appointments & Promotions
Public relations group Herd MSL has announced a number of new leadership…
Publicis Acquires The Herd Agency & Renames It Herd MSL
Publicis has lassoed the The Herd Agency into its portfolio. Read all…
