Public relations group Herd MSL has announced a number of new leadership appointments and executive promotions.

Herd MSL includes Fuel Communications, N2N Communications and Touch Creative. It has grown to house 70 PR, content and social media specialists representing brands in corporate, consumer lifestyle, government and technology sectors.

The agency group has appointed Jason Carnew as managing director of Fuel Communications and Tom Sanders as creative director of Herd MSL.

Carnew is an integrated communications specialist and established leader with more than 17 years’ experience in creative and PR agencies.

Sanders brings 18 years’ specialist creative experience in the UK and Australian markets to his newly created role at Herd MSL.

Vanessa Liell, chief executive of Herd MSL, said: “The appointment of Tom and Jason significantly strengthens our creative and integrated strategic communication offering, so we can continue to deliver impactful and engaging work for our clients.

“It also creates new opportunities for our bright and ambitious team to learn from individuals with such outstanding experience.”

In addition to the appointments of Carnew and Sanders, Herd MSL has also announced two executive promotions.

Stuart Wragg, former lead of Fuel Communications, has been promoted to head of strategy for Herd MSL, and Laura Beament has been promoted to general manager of Fuel Communications.

Liell said: “Tom and Jason’s appointments and promotions of Stuart and Laura reflect the success and strength of Herd MSL and our long-standing goal to attract and retain the very best in talent and clients.

“As a wider agency group, we’ve had fabulous 2018 and are incredibly excited about the opportunities ahead of us in 2019.”