Herd MSL Launches Tech Platforms ROAR And Fluency In Australia To Drive PR Innovation

Herd MSL Launches Tech Platforms ROAR And Fluency In Australia To Drive PR Innovation
B&T Magazine
By B&T Magazine
SHARE
THIS



PR Agency Herd MSL leads the market in innovation and technology with the launch today of two new platforms and appointments.

ROAR, Herd MSL’s proprietary insight, measurement and evaluation service has been two years in co-creation with clients.

Launched today, ROAR stands for results, outcomes, analysis and recommendations.

The service takes a new approach to measurement, insights and evaluation based on Herd MSL’s proprietary framework and leverages market-leading business intelligence tools to give clients a platform for analysing the combination of owned and third-party data, from any service, to provide companies with a real-time view of the impact of their PR investment.

Delivered in intuitive dashboards, ROAR delivers robust data and thinking required to provide marketing and communications leads with the insight required to demonstrate return on investment for their programs.

Informed by data and powered by human intelligence, the dashboards enable internal stakeholders and agency teams to extract insights into the effectiveness of PR and communications activities.

It also enables communications heads to easily assess the impact of campaigns based on what’s important to that business – be that brand awareness, consideration and engagement, website traffic and leads or other.

Herd MSL CEO, Vanessa Liell said: “We’re thrilled to launch ROAR to market after two years of collaboration with our clients and industry experts.

“The challenge was clear to us, despite extensive debate, public relations struggled to easily demonstrate its worth.

“The solution has taken effort and persistence however has paid off with an accessible, real-time platform specific to public relations and designed to demonstrate business impact.”

Also launched by Herd MSL in Australia today is MSL’s global influencer platform Fluency.

Fluency combines best-in-class technology and a database of five million influencers to deliver an end-to-end solution to influencer marketing.

Fluency enables Herd MSL’s clients to manage all engagement with influencers from identification, communication, campaign planning, and the distribution of content and measurement of results.

Herd MSL’s social strategist, Cal Guyll (pictured below): “Herd MSL is extremely excited about the launch of Fluency in the Australian market and what this might mean for our clients.

“Fluency is a transformative influencer marketing tool, which will be able to find influencers across a range of interest points.”

Cal Guyll

To coincide with the launch of the platforms, Herd MSL announced the appointment of Guyll to Australian lead – fluency.

Guyll represents Australia on the MSL Global Fluency Working Group to drive the approach to market and innovation of the product.

Further solidifying the agency’s commitment to innovation, James Kean (featured image) has been appointed Herd MSL’s innovation lead.

Kean has been instrumental in driving Herd MSL’s innovation agenda including the evolution and launch of ROAR.

Kean is also sitting on the wider Publicis Communications ANZ Next Generation Board (NGB), working directly with the Publicis Australia leadership team and fellow NGB members from other agencies across the region on a number of initiatives to help drive forward innovation.

Kean said: “As the industry we’re operating in rapidly changes, we need to bring innovative solutions to the table that exceed our client’s expectations around a range of areas, including generating meaningful creativity and transparent measurability.

“Through the launch of ROAR, MSL Fluency and our innovation board, we’ve set our sights on a new industry benchmark for communications programs.”

Please login with linkedin to comment

Cam Guyll Fleuncy Herd MSL James Kean ROAR

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]