Atomic 212° Launches New Media Tracking Business

Atomic 212° Launches New Media Tracking Business
SHARE
THIS



Australian independent media agency Atomic 212° today announced the launch of partner company FaceSync, offering a revolutionary media tracking capability for television.

Using proprietary image detection technology developed by software and technology consultancy SoftPoint, FaceSync provides logo and facial recognition across all Australian free-to-air television stations, giving its users a fast and efficient way to determine precisely when a listed individual appears on television, and for how long, in real-time.

Atomic 212° and SoftPoint have jointly established FaceSync.

The innovative new service is initially available in Sydney and will be rolled out nationally over the next month.

FaceSync co-founder and chief digital officer of Atomic 212°, James Dixon (featured image) said: “What started as a technology to help our clients track television adverts and ROI has become something of greater value, particularly with the rise of facial recognition software.

“We’ve extended the platform to recognise celebrities on TV, as well as product placement, logos and corresponding branding.”

He continued: “The facial recognition software is very accurate and uses machine learning, image recognition and streamed media – capabilities much broader than we first thought.

“We recently tracked candidates through the Federal election campaign to provide reach and frequency information to political parties.

“The facial recognition software was able to capture the politician even when it was a fleeting background reference or when there was egg on their face.

“We are in the business of offering clients transparent, data-driven media solutions with clear ROI.

“The development of FaceSync is another step in cementing our commitment to delivering smarter, faster, accountable media.”

SoftPoint CEO and FaceSync co-founder, Juan de Portugal said: “It is empowering to leverage the latest AI technologies and learnings against television data.

“We can see unlimited global potential for this product and are currently extending the service through Europe.

“We eagerly anticipate integrating machine learning across logo detection for global brands.

“Unlike other media monitoring services, FaceSync’s USP is its ability to capture the person or product when not stated within the subtitles, also measuring the duration and time a person or brand is on television alongside the network they appear on.

“FaceSync also provides the corresponding footage in real time.”

 

Please login with linkedin to comment

Atomic 212 FaceSync James Dixon SoftPoint

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]