Integral Ad Science Earns MRC Accreditation For Integrated Third-Party Calculation & Reporting On YouTube

The former global chief of Interpublic’s Huge and Initiative will help champion Mutinex’s growth while co-founders Henry Innis and Matt Farrugia spend more time on the tools and day-to-day. Baxter tells B&T why he wanted to join Mutinex, how the marketing analytics platform is going to shake up the industry and those that do not […]

Alyce Gillis has joined Today the Brave as Head of Strategy, set to lead the agency’s strategic function across creative, planning, and business development. Lead image: Alyce Gillis. Joining from Havas Host, Gillis has a wealth of experience from leading integrated agencies, with demonstrated success in spearheading a number of award-winning brand, creative, PR, social, […]

Sleepy drivers are getting a serious wake-up call in a new campaign for Victoria’s Transport Accident Commission (TAC), via Clemenger BBDO. It highlights a simple rule to discourage drivers from getting behind the wheel while tired in Victoria, where 16 per cent to 20 per cent of all fatal crashes can be attributed to fatigue. […]

Billie Eilish officially launched TikTok’s Fan Spotlight feature as part of her #HITMEHARDANDSOFT takeover on TikTok. TikTok announced the launch of ‘Fan Spotlight’, a brand new artist-first feature. Eilish lead the launch as part of her #HITMEHARDANDSOFT takeover on TikTok to celebrate the release of her new album, Hit Me Hard and Soft. Fan Spotlight […]

TorchMedia has resecured the exclusive advertising rights to Sydney’s premier transit asset, the Sydney Light Rail, in a competitive closed market tender. TorchMedia’s rights for advertisers on Sydney Light Rail span exterior and interior formats on 76 Light Rail vehicles across the CBD South East and Inner West lines, including premium show-stopping Full Wraps available […]

Farmer Wants A Wife was a massive win for the Seven Network last night, taking the number one non-news spot for the night with a total TV national reach of 1,807,000 and a national average audience of 1,130,000. As millions tuned in for the first half of the epic grand finale of the reality dating […]

Following a raft of new business wins, Hatched Sydney has announced the expansion of its team with two new senior appointments. Lead image: Laura Comber and Berlian Ayudya. With more than a decade of media experience in Ireland, Laura Comber joined as business director alongside Berlian Ayudya who stepped into the role of strategy director […]

History Will Be Kind (HWBK) has been appointed as the agency of record by Koskela, Australia’s leading furniture and design sustainability practitioner. The appointment follows a competitive pitch by the B Corp-certified business, with services to be delivered under HWBK’s impact and reputation specialism, History Matters. Working across creative brand strategy, public relations, social media, […]

JCDecaux New Zealand’s latest addition to the high-impact ‘SMARTFRAME’ network arrived on Auckland’s Dominion Road. This new installation extended the SMARTFRAME network to 27 screens across Auckland, Wellington, and Christchurch. Dominion Road was the 18th frame in Auckland. It strengthened SMARTFRAME reach into city fringe suburbs, as part of the network in locations including Mount […]

Innocean Australia CEO, Jasmin Bedir announced the appointment of senior strategist Giorgia Butler as its new Chief Strategy Officer, as the agency strengthens its full-service, connected creative and media strategy offering for clients. Lead image: left to right, Giorgia Butler, Matt Morgan, Kathryn Funari, Wez Hawes, Jasmin Bedir. Butler will be responsible for leading strategy […]

INVNT has been announced as the Creative Experiential Partner for SXSW and sponsor and co-producer of the SXSW Sydney 2024 Discovery Stage after a successful collaboration at last year’s inaugural event. As a Creative Experiential Partner for SXSW Sydney 2024, the agency will be inviting brands and official partners of the 2024 event to collaborate […]

The Media Store has won the Melbourne Royal Show media account following a competitive pitch process. Lead image: Stephen Leeds and Jacquie Alley. The Melbourne Royal Show is Victoria’s largest annual community event celebrating agriculture and regional life. It is held over 11 days during September and October at the Melbourne Showgrounds and has been […]

Toby Jenner, global CEO of Wavemaker and now the global president of GroupM clients, said that the “power of people and teams” make the good times good, and will see the holding company’s agencies and clients through tough times. Speaking to B&T’s Greg ‘Sparrow’ Graham, Jenner explained what his new role will entail and what his […]

RyanCap’s data and technology specialist, Foxcatcher, unveiled a new partnership with InMobi. This collaboration aims to refine media planning and activation with an SPO and audience match integration. The collaboration leverages extensive strategic data alliances and first-party audience data powered by Foxcatcher proprietary tools, FoxID & Worldview, supported by InMobi’s always-on audience segments. Lead image: […]

From the creators of Brookiefest comes the inaugural Taste of Brookie – a celebration of the local flavours of the artisans in Brookvale’s maker’s precinct with savoury bites and delicious pints and spirits. Taking place from Friday, May 24th, to Sunday, May 26th May, with all the cellar doors rolling up their doors so you […]

Dennis Merchant OAM, a pioneer of Australian independent media buying, passed away yesterday at age 82. Truly ahead of his time, Merchant started the first independent media buying agency in Australia in 1974. Merchant and Partners was a powerhouse media business initially representing smaller indies that didn’t have the media scale or clout of some […]

Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May. Coverage of Crankworx Cairns will be delivered across Red Bull TV. Crankworx, a four-day festival of […]

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

Australian slow-fashion house madre natura, marked their debut at Australian Fashion Week 2024, by teaming up with their new creative agency Orphan, to reinvent the runway. Staggeringly, Australians throw 500 million kg of clothing into landfills every year. As an ethical fashion label that focuses on making garments that do less harm to the planet, […]

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]

They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.

A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.

Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.

Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.

Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.

Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.

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Opinion

by B&T Magazine

Cinema advertiser Val Morgan announces partnership with data platform Audigent. Neither commenting on the new Mad Max.

The Paris Games are a mere 64 days away. Let this ad be the trickle before the Olympic ad storm.

Missed AANA RESET or worse, accidentally doze off during said conference? Relive the highlights again here.

Nine names Nikki Rooke as Richard Hunwick's successor. Yet to politely mention the boxes in Richard's former car spot.

As the weather cools, probably more of us are thinking about a Guinness. Especially those of us with constipation.