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Reading: Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
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B&T > Advertising > Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Advertising

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV

Staff Writers
Published on: 21st May 2024 at 10:18 AM
Edited by Staff Writers
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Gravita Media Australia to Cover Crankworx Cairns, mountain biking event
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Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns.

Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May.

Coverage of Crankworx Cairns will be delivered across Red Bull TV.

Crankworx, a four-day festival of international mountain biking competitions and races, originated in Whistler, British Columbia, and is now Whistler’s largest annual festival. It has evolved into the Crankworx World Tour, with festivals in Whistler, Cairns, Innsbruck, and Rotorua.

Gravity Media Australia has been the broadcast technology partner for Crankworx Cairns since its successful debut in 2022.

Across five different courses and four days of competition, Gravity Media will use 90 different camera positions, satellite broadcast technology, and 23 cameras, including specialty cameras and drones, to capture the ultimate mountain biking experience.

The broadcast undertaking will access Gravity Media Australia’s unique fibre network and specialty camera solutions, building on the successful coverage of Crankworx Cairns in 2022 and 2023.

Gravity Media Australia’s role with Crankworx Cairns builds on its long-term partnerships with major cycling events in Australia, including Tour Down Under, Cadel Evans Great Ocean Road Race in Geelong, and the UCI MTB World Championships in Cairns.

Gravity Media Australia also delivered the broadcast technology and production requirements for the UCI BMX Racing World Cup, which was held in Brisbane earlier this year.

“Crankworx Cairns is a spectacular event,” said Marcus Doherty, account executive of media services and facilities at Gravity Media.

“The landscape and the scope of Crankworx presents some broadcast challenges requiring innovative technology and production solutions”.

“We look forward to creating and delivering the global coverage of Crankworx from tropical north-east Australia”.

Crankworx Cairns is not the only big event happening in Cairns in June. In just a few weeks, B&T will be heading up to sunny far North Queensland for the pre-eminent industry event in the land, Cannes In Cairns. It’s not too late to join us for the adland’s event of the year.

Buy your Cannes in Cairns, Presented by Pinterest, tickets now before it’s too late!

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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