Christmas Comes Early For VA Media, With Holiday Content Experiencing Record YouTube Viewership
VA Media confirms spike in viewers watching Christmas content in September. Let's…
Future For YouTube Is “Bold” & “Bright” Following Brandcast With “Laundry List” Of Reasons Why You Shouldn’t Spend On TV Or Social
If there's an event B&T never misses it's the fruit display at…
Ipsos Launches Enriched YouTube Audience Reach & Watch Time Data For CTV
It's said it takes a village to raise a child. It took…
Skateboarder James ‘Chappo’ Chapman Among Australia’s Fastest-Growing Influencers In June
Here's who's hot in the local influencer world. And one thing's for…
Instagram Doubles Down On Shortform Videos
In good news for ADHD sufferers, the technically inept & the plain…
Mr Beast Boss Slams “Myopic” Brands That Are Only Focused On US Audiences
Keen to see what the hype's about, B&T attended this Mr Beast…
Darwin Creative Agency Going North Unveils First Nations-Led Content Series For YouTube
YouTube and Going North unveil a three-part content series featuring First Nations…
‘We’re Not There Yet’: YouTube Boss Says Australia Isn’t Ready For UK’s Origin-style Cross-Media Measurement
Caroline Oates says Australia isn't ready for a single source of truth…
Ipsos Iris Adds YouTube Viewing Data To IAB Digital Measurement Rankings
This is big news for brands playing in the YouTube space. But,…
Amazon’s Advertising Quarterly Revenue Soars To $11.8bn
There are so many Amazon couriers visiting B&T headquarters at the moment…
The Wiggles Premiere New Educational Series On YouTube
If you see B&T staff glued to our computers for the first…
Integral Ad Science Earns MRC Accreditation For Integrated Third-Party Calculation & Reporting On YouTube
In the need for some acronyms? IAS providing your full weekly quota…
Screen Queensland Launches New Channel Lab: YouTube Accelerator Initiative
The Miles Government through Screen Queensland has launched the agency’s first Channel…
Nielsen Expands YouTube Connected TV Ads Measurement To Australia
B&T's quite certain sectors of the industry will welcome this YouTube measurement.…
YouTube Ad Revenue Nearly Hits $14bn But Market Remains Unimpressed With Alphabet
To YouTube's credit, if you've got ANY problem in the world it's…
YouTube Denies Slower Load Times Are Related To Ad Block Detection Efforts
Are you blaming January holiday brain fog on your YouTube load times?…
YouTube Launches “Global Effort” To Block Ad Blockers Entirely
YouTube launches latest attack on ad blockers. Not that you'd dare be…
YouTube’s Caroline Oates On Creating A Game-Changing Video Campaign
B&T's chatting with YouTube’s Caroline Oates and, in somewhat of an irony,…
YouTube Tops YouthInsight’s Top 100 Brands For Aussie Gen Zs
The 100 best brands for Aussie Gen Zers has arrived and it's…
YouTube Brandcast 2023: Big On Bluster, Short On Substance
Here, B&T gets adland experts to cast their eye over last night's…
YouTube Talks Up Its TV-Like Results At Brandcast
B&T a lucky attendee at last night's YouTube Brandcast event. Some 24…
What Does Google’s Shift Away From Third-Party Co-Viewing Measurement Mean For Agencies?
If there's one thing the tech giants excel in it's quickly severing…
IAS Expands Media Quality Verification To YouTube Shorts
Integral Ad Science (IAS) has rolled out new ad measurement tools for…
DoubleVerify Adds YouTube Shorts Media Quality Authentication
DoubleVerify has expanded its media quality verification to YouTube Shorts, Masthead and…
YouTube Is Testing Disabling Videos For Users With Ad Blockers
Remember how your parents used to say "nothing comes for free"? Feel…
Aussies Rank YouTube Top Social Media Platform For Searches
From a gluten-free Béarnaise to DIY brain surgery, is there anything YouTube…
Mark Ritson Fronts New Campaign Spruiking Best Practice On YouTube, Via Emotive
Fresh from Cannes in Cairns, Ritson parks his trademark potty mouth for…
YouTube Ad Spend To Reach $47 Billion in 2024
In what's certain to ruin Mike Sneesby & James Warburton's swanky Friday…
YouTube Introduces Non-Skippable 30-Second Ads
YouTube introduces non-skippable 30-second ads meaning you'll need a fast boil kettle…
IAS Boosts YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science (IAS) has announced that it has enhanced its partnership…
Despite Growth In Audio Advertising Measurement Some Challenges Remain
An expert panel has revealed that audio advertising measurement remains murky. No…
YouTube CEO Steps Down After Nine Years
YouTube's boss calls it quits, but not before making millions of completely…
YouTube Tests Hub Of Free Ad-Supported TV Channels
In a move sure to piss off Warburton, Sneesby et al, YouTube…
YouTube To Roll Out Shorts Revenue Sharing Program From February
YouTube goes long on short-form video with new Shorts revenue split. Try…
YouTube Testing New Social Commerce And Commission Scheme For Creators
YouTube is testing a new commission scheme for video creators to help…
The Monkeys And TBWA\Melbourne Square Off In 2022 Skippys Competition
Two industry heavyweights go head-to-head in this year's Skippy competition. Sadly, not…
Three Cheers For The Winners At The B&T Awards 2022! 🎉
It's all the winners from Friday's B&T Awards minus half-pissed speeches that…
YouTube Launches Primetime Channels As Streaming Service Hub
Only using YouTube to watch gender reveals go wrong? Well, you are…
Last Call for The Last Tickets To The B&T Awards!
B&T Awards NEXT Friday - Industry's finest. Chaser boys. Beef bourguignon. Fifteen-dollar…
Google Parent Alphabet Reports Disappointing Online Advertising Revenues
Google ad revenues drop sending average property prices in Silicon Valley under…
