The Daily Mail has launched a new video podcast, The Debrief, to break down the biggest celebrity stories and shopping deals of the week, featuring TV personality Matt Zukowski in the first episode.
Hosted by Daily Mail Deputy Show business Editor Savanna Young, the podcast discusses red carpet moments, Hollywood headlines, influencer drama and the products making their way into celebrity shopping carts.
For brands, a range of opportunities include sponsoring episodes, creating tailored segments, product integrations, interviews giveaways and other bespoke campaigns.
The show’s producer, Yvette Kelly Kelly said: ‘Expanding into YouTube and podcasts has been an exciting yet natural move for the Australian arm of Daily Mail.
‘The Debrief will be very similar in style to our MAFS Unleashed Podcast, which we ran during Married at First Sight earlier this year. MAFS Unleashed pulled 1.5 million views on YouTube alone and millions more across TikTok, Instagram and Facebook.
“While the video podcast focuses on the biggest celebrity news and lifestyle conversations, it also creates opportunities for brands to become part of the content through sponsorships, product integrations and branded segments.”
‘We look forward to giving our guests an unfiltered space to share anything they want with our talented host, production crew and, in turn, our loyal audience.’
Head of commercial content, Sarah Fitzmaurice said: ‘The Debrief provides our brand partners with the opportunity to integrate into industry-leading entertainment content, tapping into Daily Mail’s highly engaged, celebrity-obsessed audiences at scale.”
“This exciting new video podcast format provides brands with the opportunity to seamlessly integrate into visually powerful creator-led editorial content, offering extensive commercial and creative opportunities.’
The Debrief is now live on Daily Mail’s YouTube, Spotify and Apple Podcasts.
