Quantcast Snares The Trade Desk’s Min-Jae Lee As New Chief Privacy Officer

Quantcast Snares The Trade Desk’s Min-Jae Lee As New Chief Privacy Officer
B&T Magazine
By B&T Magazine



Quantcast has today announced the addition of Min-Jae Lee, JD, as its chief privacy officer. Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s privacy-first approach and helping brands and publishers manage consumer consent.

At The Trade Desk, Lee served as lead privacy counsel and oversaw the company’s global privacy program. During her time at the company, she navigated and addressed the challenges of GDPR, CCPA and the industry’s major privacy developments. Prior to The Trade Desk, Lee spent time at technology and media companies including Spotify and Adobe. She received her law degree, with a focus on intellectual property, technology, and civil liberties, from Stanford University, and is a Certified Information Privacy Professional (CIPP), both in the US and in Europe. As a participant in the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB), Lee is also involved with evaluating proposed policies for the industry.

“Consumer trust is at the core of our business, and adding a privacy veteran with Min-Jae’s level of expertise to our team reflects our focus and commitment,” said Konrad Feldman, CEO, Quantcast. “Min-Jae shares our values of championing the free and open internet with a privacy-first approach and her global perspective will help us continue to lead the market and help our clients to confidently meet the requirements of existing and emerging privacy standards around the world.”

Quantcast APAC Managing Director, Andrew Double, said: “We have seen extensive privacy reforms within Europe and North America and, more recently, in some parts of APAC. I fully expect this trend to continue in APAC and with our privacy-first approach and Min-Jae’s experience, Quantcast is well positioned to help consumers, publishers and brands. I am delighted that Min-Jae Lee has joined the Quantcast team.”

“Growing up in Morocco, Greece, Korea, England, and the US, I’ve developed a unique, global perspective on privacy. Privacy is a socially-driven reflection of society, and we’re in a very interesting time in the evolution of digital advertising, where decisions around privacy are paramount,” said Min-Jae Lee, Chief Privacy Officer at Quantcast. “I chose to join Quantcast because it is leading the market in privacy-driven products through innovative technology, and is a leading force in helping the industry adapt to future changes. I look forward to applying my knowledge to help drive Quantcast’s privacy-first approach to a smooth transition for its customers in the era of advertising without third-party cookies.”

Lee joins recent executive hires for Quantcast, including Valerie Junger, Chief People Officer; Ingrid Burton, Chief Marketing Officer; and Ileana Falticeni, General Counsel.

 




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