LoopMe Integrates With The Trade Desk To Help Advertisers Measure Brand Impact
Were you dreaming of a LoopMe and The Trade Desk integration last…
‘Full-Bore On Agentic’: The Trade Desk Adds AI Agents To Kokai Platform
To be clear, this means The Trade Desk is all-in on agentic.…
‘Not A Reflection Of Our Company’: The Trade Desk’s Revenue Misses Expectations As Ad Spend Softens
The Trade Desk's numbers don't cut analysts' mustard. But they are known…
Equifax & The Trade Desk Join Forces To Give Advertisers ‘Sophisticated’ Audience Insights
Equifax Australia and The Trade Desk have partnered to enable advertisers to…
Aussies Watching World Cup At Work Could Be ‘Huge Win’ For Advertisers, Including Coca-Cola
Sadly, we're not predicting many huge wins for the Socceroos.
Seaside Suppers, Superyacht Soirées & Sunset Sips Kick Off Cairns Crocodiles
Need more proof that you should have bought your ticket? Check this…
The Trade Desk Study Reveals Flaw In How The Industry Defines Advertising Efficiency
The industry's definition of ad efficiency isn't what you think it is!
‘Changing Of The Guard’: CMO & Two Execs Depart The Trade Desk Amid Leadership Shakeup
Three big names hand in their badges and guns at The Trade…
The $8 Billion Sport Boom & The Race To Monetise It Properly
Sports is all go at the moment. Though when's it not been,…
The Trade Desk Fallout Is Not A Billing Dispute, It’s A Confession
The Trade Desk drama is a confession. So ten Hail Marys and…
Publicis vs TTD: Stop Crying Baby, It’s A Sign Of The Times
Adtech's current imbroglio is a sign of the times, writes Prophet's Taylor-Bartels…
The Trade Desk Denies Publicis Audit Allegations, Says Some Want To ‘Run From Transparency’
Jeff Green channels Juliette from MAFS as he promises to spill the…
‘It’s Big’: Media Agencies Weigh In As WPP, Dentsu Pull Back From The Trade Desk’s OpenPath
Set your aerial to tech and dive head first into this melee…
The Trade Desk Unveils ‘Own Your Future’ Campaign Challenging The Industry’s Over-Reliance On Big Tech
The Trade Desk set to find itself alongside Anika Wells and Julie…
The Trade Desk Unveils ‘Audience Unlimited’ To Make Third-Party Data Deployment More Straightforward
B&T lucky to be invited to any party if we're honest. Whether…
The Trade Desk Posts 19% Revenue Increase But Slowing Growth Sparks Share Plunge
The Trade Desk is growing but according to shareholders, not quickly enough.
Rembrand Intergrates With The Trade Desk As Its First Media Buying Platform
If Samantha's LinkedIn profile pic is a prediction of what is to…
The Trade Desk Announces ‘Deal Desk’, An Approach To Understanding & Managing Digital Advertising Deal Performance
Global advertising technology company The Trade Desk has announced 'Deal Desk', a…
New Research Finds 90% Increase In Advertising Fatigue When Ad Campaigns Are Disconnected
Aussies say "fine, I’ll buy it, just please leave me alone".
The Trade Desk & Visa Ink Spending Insights Data Partnership
That's right, readers. The Trade Desk will be able to see all…
The Guardian Partners With The Trade Desk To Enhance Its Digital Advertising Experience Through OpenPath
The Guardian and The Trade Desk are cutting out the middlemen—because even…
The Trade Desk To Acquire Sincera
The Trade Desk snaps up metadata and media telemetry data startup. B&T…
The Trade Desk Launches ‘Ventura’, Not The Jim Carrey Version
The Trade Desk unveils new streaming TV operating system named after a…
Nexxen’s Exclusive Automatic Content Recognition Data Now Available On The Trade Desk
Nexxen announces strategic data partnership with The Trade Desk. Says it will…
AFFINITY Snares The Trade Desk’s Emma Shepherd As Communications Director
Affinity names former media journo as new comms director. Reveals her expertise…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
Do You Know Your Python From Your CSS? It’s The Best Of The Best Developers!
Think your firm's tech team only good for printer fixes & converting…
The Trade Desk Data: Olympics Offers Unrivalled ‘Feel Good’ Moment For Advertisers
Study has found 80% of Aussies said they'll watch the Paris Games.…
The Trade Desk: Two-Thirds Of Ad Budgets Wasted On Disengaged Internet Channels
Wondering why your ads weren't performing? Just blame the channels!
The Trade Desk Q3 2023 Revenues Up 25% Year-On-Year Despite Challenging Market
The Trade Desk Christmas party punch won't get spiked with any old…
Aussies To Spend More In Q4, But Spending Will Be Conscious
Despite the well-publicised economic headwinds, The Trade Desk has good news for…
From Growing Up Facing Systematic Discrimination To Winning At Women In Media: The Trade Desk’s Azadeh Khojandi
Look, B&T's proofreading is a little soft at the best of times,…
BVOD Is Moving TV “Further & Further Down The Funnel”: The Trade Desk’s Ashton De Santis
B&T's chatting to the Trade Desk's Ashton De Santis about ad trust,…
What The Women’s World Cup Taught Advertisers About BVOD
Did the success of the World Cup catch you with your pants…
The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings
B&T's calling this your Q2 earnings wrap. We even considered wheeling out…
Inside The Trade Desk’s Google Attack Ad
Here, B&T probes The Trade Desk's new Google attack ad. We thought…
The Trade Desk Launches “Unbreak The Internet” Campaign Attacking Google
Trade Desk campaign seen to be openly attacking Google. So far no…
Why Australian Advertisers Should Follow The US Government Vs. Google Court Case
A bewildered James Bayes tells us that The Trade Desk isn't a…
The Networking Group Helping Women In Programmatic Flourish
Networking groups are often touted as an effective medium for women in…
