The Trade Desk Q3 2023 Revenues Up 25% Year-On-Year Despite Challenging Market

The Trade Desk Q3 2023 Revenues Up 25% Year-On-Year Despite Challenging Market
B&T Magazine
By B&T Magazine



The Trade Desk saw its revenues climb by a quarter year-on-year to US$493 million (AU$775 million) despite challenges with the American automotive market and Writers and Actors Strikes.

“Q3 was a strong quarter for The Trade Desk,” said Jeff Green, the firm’s CEO and co-founder.

“This performance underlines the premium that advertisers are placing on precision, agility and transparency as they seek to maximize returns from their campaigns”.

Change is afoot in the digital advertising industry, a fact which should benefit The Trade Desk in the quarters to come. Its Unified ID 2.0 is growing in support and brands including HP, Warner Bros. Discovery and Walmart Connect have come on board.

Its Open Path Supply Path Optimisation initiative is now live with “dozens” of publishers, representing more than 11,000 destinations across connected TV, mobile, display and audio.

“As we enter our busiest time of year and look ahead to 2024, we have never been in a better position to capture greater share of the US$1 trillion (AU$1.57 trillion) advertising TAM. With the generational shift to CTV, the growing opportunity in shopper marketing, our leadership in identity, and our most important product release ever with Kokai, we are better positioned than ever to help advertisers leverage data to drive growth and differentiate their brands,” added Green.

However, the firm issued lower Q4 revenue guidance than analysts expected, which saw its share price plunge by some 30 per cent in after-hours trading.

For the December period, The Trade Desk projected revenue of at least US$580 million (AU$911 million), trailing the US$610 million (AU$959 million) that was expected by analysts, according to LSEG.

A Trade Desk spokesperson told CNBC that guidance came “in slightly below consensus, largely because the transitory cautiousness from advertisers in certain verticals, such as U.S. auto and media/entertainment due to the strikes”.




Please login with linkedin to comment

the trade desk

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]