LoopMe has integrated with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow.
Brand lift measurement is often underserved or simply unavailable.
Where it does exist, minimum campaign requirements can put it out of reach for smaller campaigns and markets. And for advertisers measuring across multiple regions, working with different vendors and methodologies can make it difficult to build a consistent view of performance. As a result, global brands can measure some of their activity, some of the time, but getting a comparable view of brand impact across markets remains a challenge.
The integration is “designed to remove some of the barriers that have traditionally made global brand measurement difficult to scale”.
“In many markets, brand lift measurement is simply not an option for advertisers,” commented Matthew Deets, VP demand partnerships at LoopMe.
“If it is available, it rarely allows the scope of measurement needed to truly understand results across regions. Our partnership with The Trade Desk helps address these challenges, providing the rigorous standards needed to trust uplift data, while remaining lightweight and scalable enough to be actionable across multiple regions at once. We’re proud to deliver these capabilities in partnership with The Trade Desk team.”
Donny Spano, director, data partnerships at The Trade Desk, added: “We remain committed to advancing the industry by providing advertisers with sophisticated tools and capabilities, particularly within our global infrastructure.
“We are pleased to extend LoopMe’s international reach and scalability to a broader range of clients and global campaigns.”
LoopMe Brand Lift measures real consumers rather than recruited panels, surveying users within voluntary mobile ad breaks. Control groups are matched using LoopMe’s patented RISA algorithm across 100+ variables, helping advertisers understand the incremental impact of their campaigns with statistically rigorous measurement.
Through the direct API integration, advertisers can set up and launch their study without leaving The Trade Desk.
Study parameters are passed directly to LoopMe, where measurement is deployed and results are fed back into The Trade Desk dashboard, eliminating separate logins, accounts and reporting workflows.
