“The Brands You Don’t Want To Work On Are As Important As The Ones You Do”: 10 Of The Best With Group M’s Ryan Menezes
As the old saying goes, all good things must come to an end, meaning we’ve reached the last of the interviews as part of our ‘10 of the Best’ series.
[Looking for the live stream of B&T’s Best of the Best awards? You’ve found it – click here!]
Of course, the series was created in celebration of our inaugural Best of the Best awards. What are they, you might ask?
Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.
Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.
You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.
Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.
To inspire you even more to enter Best of the Best, we’ve published some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.
We’ve asked them everything from their best piece of career advice, to the best mistake they’ve ever made, to their best guilty pleasure.
Our final one features GroupM’s chief technology and transformation officer, Ryan Menezes. Enjoy…
Best piece of career advice…
“Performance equals potential minus interference” – Toby Barbour, former Publicis Media CEO and currently running his own business. I continue to apply this advice every day to support and enable top talent while reducing any friction or interference that could impede them from achieving their best self and best work.
Best agency in Australia at the moment (that’s not yours) and why…
AKQA are doing some amazing work in direct-to-consumer marketplace strategy and builds. Considering the exponential growth in commerce last year, the Australian retail ecosystem continues to evolve. AKQA helps innovative and brave brands build a direct and meaningful relationship with their customers, which will future-proof their business when it comes to commerce growth and scaling 1P data for identity.
Best industry leader and why…
I worked with Floriane Tripolino when I was based in Tokyo. She’s one of the most resilient leaders I have ever met. Her grit combined with a considered and creative approach to solving complex problems within a male-dominant workforce has always been an inspiration to me.
Best mentor in your life/career and why…
I have two mentors that played an instrumental role in the early stages of my career in Toronto, Canada: Peter Vaz and Heather Loosemore, who have always inspired me to be bold, be comfortable with being different and always staying humble. Peter Vaz passed away in October 2019, nearly three years after being diagnosed with ALS. His presence is dearly missed within the Canadian media industry.
Best brand you’ve never worked on and why…
The brands you don’t want to work on are as important as the ones you do. I remember around six years ago I was asked to partake in a pitch for Ashley Madison (the affairs dating site). I chose to decline, since this didn’t align with my beliefs and principles. We work in marketing, but you have to draw the line somewhere, and I’m glad I made that decision.
Best song for inspiration and why…
“Jesus of Suburbia” by Green Day, which is a magnificent nine-minute rock opera. I love the energy in this song and the ups and downs across the five unique movements that bring it together. When I’m having a rough day, this song helps me organise my thoughts and provide clarity.
Best mistake you’ve ever made…
Leaving my full-time job and moving to Japan for a short stint. This journey made me a stronger and more resilient person who was comfortable with being uncomfortable.
Best rumour you’ve heard about yourself…
That I was part of an independent reality TV series #RyanCam about everyday media life which gained worldwide fame. I can’t confirm or deny.
Best ad of the past decade and why…
The Aussie lamb ads are brilliant. The tongue-in-cheek humour continues to push the creative boundary, while highlighting important cultural issues such as the lack of diversity in advertising and the changing face of multicultural Australia.
Best guilty pleasure…
Watching random and corny Korean dramas with my wife. 100 Days My Prince, anyone? Please don’t judge.
Please login with linkedin to comment
10 of the Best awards Best of the best Finecast GroupM Ryan Menezes WPP AUNZLatest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.