Gucci Release $12 Virtual Reality Sneakers

Gucci Release $12 Virtual Reality Sneakers
B&T Magazine
Edited by B&T Magazine



Luxury fashion house Gucci is launching a line of augmented reality sneakers.

To create the sneakers, Gucci has collaborated with Wanna, a Belarus based fashion-tech company. Wanna has previously worked with other fashion brands like Reebok and Puma, and is known for creating 3D models through AR.

They also worked on the Gucci app, which enables people to try on pairs of shoes through AR. This is Wanna’s first virtual reality clothing item.

Sergey Arkhangelski, CEO of Wanna, said in a statement that “in five or maybe 10 years, a relatively big chunk of fashion brands revenue will come from digital products.”

One of the appeals of the VR sneaker is its price point. While a standard pair of women’s Gucci leather sneakers will set you back approximately AU$900 (around US$690), the VR sneakers cost US$12 on the Gucci app, or US$9 on the Wanna app.




Please login with linkedin to comment

Gucci VR

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]