Study: Cloud Computing To Impact Aussie Organisations More Than AI

Man hand holding tablet pc and touch the cloud against blue sky with clouds. Concept image on cloud computing theme.
SHARE
THIS



Australian organisations that approach business change as a shape-shift within a greater strategy, rather than a company overhaul, are poised for greater success in digital transformation, according to new research by Microsoft.

The report, Embracing digital transformation: Experiences from Australian organisations, is based on detailed qualitative interviews with 30 senior leaders of business and government organisations to uncover the success factors and obstacles involved in digital transformation.

Collectively, organisations cited availability of talent as the number one constraint for digital transformation, followed by culture and mindset, leadership, and clarity of vision.

Microsoft digital transformation report (figure 2)

In addition to the above factors, organisations said their digital transformation efforts were often hampered by concerns about security, confidentiality and regulatory compliance.

While there was no right approach to the digital transformation journey, Microsoft found that most organisations were opting for a ‘test and learn’ approach involving discrete projects and experiments, rather than business-wide structured programs.

Furthermore, the research found that leading organisations typically transform the customer experience first, using data to win, grow and retain their customer base or better serve citizens. They then move on to other areas, including empowering employees, optimising operations and transforming products and operations.

According to the report, digital transformation among organisations requires a pro-innovation corporate mindset ahead of the right technology, with successful transformation programs having a buy-in across the business and support through strong leadership, an entrepreneurial culture and a pipeline to digital skills.

Microsoft Australia managing director Pip Marlow noted that the most digitally advanced organisations had several common elements, but the role of people, in terms of leadership, culture and ambition, was the most pervasive.

The research also uncovered which digital technologies would substantially affect organisations over the next five years, with cloud computing tipped to have the biggest impact.

Microsoft digital transformation report (figure 3)

Microsoft Australia’s chief marketing officer and chief operating officer, Rachel Bondi, said the rewards of marketing automation and use of new digital technologies are clear.

“[With] operational optimisation, we’ve taken a ‘think big, go small’ approach here in Microsoft Australia,” she said.

“As part of a global company, we balance between what we use from US, UK and Canada with also creating unique content and experiences for our Australia customers. This balances both greater efficiency and a chance for deeper engagement with audiences.

“Our ability to move faster gains buy-in at the highest of the business levels. Senior buy-in can really make a difference as organisations digitally transform.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?