WPP Snares Facebook’s Dave Rolfe For Global Head Of Production Role

WPP Snares Facebook’s Dave Rolfe For Global Head Of Production Role

WPP has announced the appointment of Dave Rolfe to the new role of global head of production, WPP and Hogarth.

Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s incoming global chief creative officer, Rob Reilly, and Hogarth CEO, Richard Glasson.

In this newly created role, Rolfe will be responsible for executing a strategy that elevates the role of production in delivering creative excellence across WPP. He is tasked with attracting and nurturing the best production talent from across the industry and building a best-in-class production community that offers integrated and innovative solutions for clients. Given Hogarth’s long-standing partnership with Ogilvy, Rolfe will also oversee production at the agency.

Rolfe is one of several notable new hires across the WPP network, including Rob Reilly and Devika Bulchandani, CEO of Ogilvy North America, with whom he will work closely in his Ogilvy role.

Rolfe is one of the industry’s most recognised and celebrated heads of production, widely acknowledged for his transformative impact for clients. He has been a leader in the production industry for over 20 years, with roots as an independent producer in the Pacific Northwest in the 90s, followed by leadership roles with top-tier global creative agencies, and most recently with Facebook.

Prior to Facebook, Rolfe was Global EVP, Director of Integrated Production at BBDO for eight years. He played a key role in BBDO’s creative success, garnering numerous prizes for work ranging from social and innovation to Super Bowl, as well as high-profile cause-related work. Before that he was Partner and Global Director of Integrated Production at CP+B for 12 years, helping them win Agency of the Decade in 2010.

He has consistently earned creative and innovation recognition working with clients such as AT&T, Burger King, GE, Mars, Bacardi, Microsoft, Anheuser-Bush, Domino’s, VW, MINI, as well as Sandy Hook Promise and American Legacy Foundation’s Truth.

Mark Read, CEO of WPP, said:“Dave is simply the best in the industry, and his appointment underlines our commitment to outstanding creativity on behalf of our clients. He will be a great partner to Rob and the Hogarth team, and a great champion of excellence and innovation in creative production throughout WPP.”

Rolfe said:“Over the past five years I’ve focused much of my efforts on how the consolidated production model can best perform, as it both innovates for clients at the highest level and aligns with agencies – respecting and bolstering their production offering. As much as I’ve spent time cultivating projects small and large, the scaled model enables effective partnership and great work at all levels. I couldn’t be more excited to work with the talented team at Hogarth and to help deliver WPP’s creative ambitions for its agencies and clients.”




Please login with linkedin to comment

Dave Rolfe WPP

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]